Your “All Green” Dashboard Is Lying to You | A CEO’s Guide to Revenue Truth

Heather Holst-Knudsen is a distinguished figure and expert in the events, media, marketing and technology sectors. Using her extensive experience, she guides clients in adapting to structural economic and market changes, seizing the chance to innovate and evolve. She specializes in digital and data disruption and opportunity, exploring how these overarching factors can impact revenue growth,customer-centricity, operational efficiency, profit margins, and the overall valuation of companies in both public and private markets. Her journey began at her family business, Thomas Publishing Company, where she honed her skills. She further expanded her expertise by holding positions at early industry giants Miller Freeman, Reed Elsevier, and IDG. Returning to Thomas Publishing, Heather founded and spearheaded Manufacturing Enterprise Communications, an integrated media portfolio connecting buyers and sellers in the manufacturing and technology sectors. Starting in 2015 and spanning the next seven years, she leveraged her expertise as a revenue and business leader in various SaaS businesses, including Feathr, Gleanin, Brella and Edflex. Heather is deeply passionate about digital innovation, data monetization, and AI and how these strategies fuel revenue growth, profitability, and company valuation. To serve and create value for clients in these areas, she launched H2K Labs, dedicated to generating and leveraging value through data for media, business information, events, and adjacent technology and service markets.

Taylor Kessel-Salomonsson is a consultant, advisor, and operator specializing in building revenue and growth engines for B2B organizations. She currently serves as Chief Growth Officer at Naylor Association Solutions, a PE-backed media company that helps associations maximize non-dues revenue streams.

Previously, Taylor was VP of Marketing at Bloomfilter, a VC-backed B2B SaaS startup, where she transitioned from advisor to operational leader—helping the company secure a $7.5M seed round, sign on their first beta customers, and launch into general availability. She also served as Head of Product & Content Marketing at Conexiom, a PE-backed automation SaaS company, leading cross-functional marketing teams focused on product positioning, go-to-market strategy, sales enablement, competitive intelligence, and customer advocacy programs.

Earlier in her career, Taylor led marketing initiatives at Syncari, DocuSign, and Salesforce, driving successful launches for emerging products. Known for her expertise in revenue growth, operational marketing, and scaling B2B businesses, Taylor brings a data-driven and strategic perspective to building high-impact growth engines.