In this episode of The Revenue Room Podcast, Hyve Group CEO Mark Shashoua breaks down how the company transformed a fragmented events portfolio into a focused, category-defining growth platform. He shares how Hyve replaced volume and chance-based networking with data-driven outcomes, engineered demand through curated buyer access, and built a scalable operating model that wins budget even in volatile markets. A must-listen for operators responsible for growth, revenue, and portfolio strategy.

Most event businesses grew by adding more. More shows. More cities. More noise. Mark Shashoua did the opposite. In this episode, the Hyve Group CEO explains why scale without focus breaks under pressure, how he turned events into category-defining growth engines, and what happens when you replace chance-based networking with engineered outcomes.

As AI accelerates content creation and deepfakes blur reality, trust and experience are emerging as the most defensible drivers of revenue growth. In this episode of The Revenue Room™ Podcast, Philip Thomas, Chief Creative Officer at Informa and Chairman of Cannes Lions, explains why creativity must operate at the executive level, how live experiences compound brand value, and why governance and authenticity are becoming competitive advantages in an automated world.

Revenue leadership requires more than tracking growth. This blog outlines the 10 KPIs CEOs and revenue leaders must monitor to drive execution discipline, margin health, and enterprise value across complex, multi-engine businesses.

Janice Liu’s entrepreneurial instincts kicked in early: at just ten years old, she spotted a market inefficiency in international collectibles and cleared $20,000 selling Beanie Babies through classified ads. Today, she applies that same instinct to the corporate world, arguing that most enterprises are sitting on a goldmine they treat like a storage closet. In this episode of The Revenue Room, the Mantis Group CEO reveals why "every company is a data company" whether they like it or not. Janice breaks down her proprietary methodology for appraising data assets—often proving they are worth more than a company's traditional operating business—and explains how this valuation can radically increase M&A multiples. We dive deep into "shadow inefficiencies," the mechanics of brokering data deals with Large Language Models (LLMs), and why ethical consent is the single most critical factor in future-proofing your revenue. If you think your data is just a compliance risk, this conversation will change your entire balance sheet.

Janice Liu’s entrepreneurial instincts kicked in early: at just ten years old, she spotted a market inefficiency in international collectibles and cleared $20,000 selling Beanie Babies through classified ads. Today, she applies that same instinct to the corporate world, arguing that most enterprises are sitting on a goldmine they treat like a storage closet. In this episode of The Revenue Room, the Mantis Group CEO reveals why "every company is a data company" whether they like it or not. Janice breaks down her proprietary methodology for appraising data assets—often proving they are worth more than a company's traditional operating business—and explains how this valuation can radically increase M&A multiples. We dive deep into "shadow inefficiencies," the mechanics of brokering data deals with Large Language Models (LLMs), and why ethical consent is the single most critical factor in future-proofing your revenue. If you think your data is just a compliance risk, this conversation will change your entire balance sheet.

This webinar introduces Surround Sound Marketing as a strategic shift from selling isolated event sponsorships or media placements to delivering integrated, omni-channel marketing solutions that engage buyers throughout their full purchase journey. Heather Holst-Knudsen argues that event organizers and media companies must reposition themselves from “landlords of square footage” to data-driven matchmakers who connect advertisers with highly qualified audiences using the right message, channel, audience, and timing. By leveraging first-party data, AI, and continuous engagement before, during, and after events, organizations can increase wallet share, improve customer ROI, strengthen audience trust, and build sustainable competitive moats. The session outlines practical frameworks, revenue opportunities, sales enablement requirements, and phased implementation strategies to operationalize surround sound marketing at scale

In a recent episode of The Revenue Room™ Podcast, Heather sat down with Christine Shaw, two-time CEO, data evangelist, and Executive Advisory Board Member of Revenue Room™ CXO, to explore what it truly takes to lead through disruption in today’s AI-driven landscape. Drawing on her experiences across Penwell, Future PLC, InvestmentNews, and now Naylor Association Solutions, Christine shares how data creates “calm in the storm,” why associations must reinvent themselves for the next generation, and how leaders can navigate complexity without losing their edge. This conversation reveals a blueprint for executives looking to transform with purpose and stay relevant in the most accelerated era our industry has ever faced.