Surround Sound Marketing - Optimizing In-Person Revenue Streams with Multichannel

From Square Feet to Surround Sound: How to Sell Year-Round Marketing Solutions

Webinar | January 12 | 11:00 AM–12:00 PM EST | Complimentary Registration

Ready to break out of the booth? Today’s advertisers, sponsors, and exhibitors aren’t just buying space—they’re buying outcomes. This webinar is designed for event sales and marketing leaders who want to go beyond floor plans and start selling year-round, multi-channel marketing programs that drive measurable ROI.

In this session, we’ll introduce the Surround Sound Marketing framework: a powerful approach to packaging elevated experiences, onsite activations, digital engagement, data-driven insights, and matchmaking programs into integrated, full-year solutions.

You’ll learn:

1. What Surround Sound Marketing is—and why top sponsors expect it
2. Exactly what to sell (beyond booth space)
3. How to sell it: packaging, enablement, pricing, execution
4. When to sell it: from initial contract to upsells and renewals
5. What internal systems and support you need to make it real
6. Real-world use cases from leading organizers like RX, Questex, PMMI, and Clarion

Whether you're already exploring new revenue models or just starting to rethink your sales strategy, this session will give you actionable insights to grow deal size, deepen client partnerships, and create sticky, scalable programs.

Who should attend: Sales, marketing, and revenue leaders at event and media organizations looking to evolve their sponsorship and exhibitor strategies.

Let’s move beyond the square foot. Surround your audience, and your clients, with value.