Unlocking the Untapped Power of Attendee Advocacy: My Conversation with InGo CEO Michael Barnett

Michael Barnett is a social marketing entrepreneur and CEO of InGo, a company driven by a new vision for event marketing: creating advocates by empowering attendees to engage their friends with events they love, with the goal of making events more fun and more social.

Prior to starting InGo, Michael spoke around the world about using Social Media to start and develop grass roots organizations and often captured hundreds of supporters in a single day. Michael studied at Virginia Tech with a brief break to intern in Parliament for Nigel Waterson, the Member of Parliament from Eastbourne. He resides in the Washington D.C., area, where he actively leads InGo.