00:00 – 01:42 | Introduction to Amanda Landsaw
Heather introduces Amanda Landsaw, CMO of Endeavor B2B, highlighting her background in audience development, marketing leadership, and privacy. The episode tees up a discussion on rebranding, data, AI, revenue, and the evolution of modern B2B media.
01:42 – 03:41 | Why Endeavor Rebranded
Amanda explains that Endeavor outgrew the “Business Media” label as it acquired companies and expanded into data, intelligence, and marketing solutions. The new Endeavor B2B brand better reflects its broader offerings, while media remains the foundation for trusted audience engagement.
03:41 – 07:44 | Shifting to an Enterprise Sales Model
Endeavor added an enterprise sales layer that works across 90 brands and multiple verticals, complementing brand-focused sellers. This structure supports clients who buy cross-portfolio. The change required clear communication, but employees embraced the strategic shift.
07:44 – 12:16 | Understanding Enterprise Accounts
Enterprise buyers often span industries and verticals. Sellers must understand broader objectives and collaborate with editorial, marketing solutions, and audience teams. Success is measured through retention, expansion, lifetime value, and net-new logo growth.
12:16 – 15:33 | From Publisher to Modern Media Company
Amanda discusses how the word “publisher” feels tied to print, while “media company” better reflects today’s digital, video, audio, and event-driven businesses. The industry still carries legacy language even as it evolves.
15:33 – 23:50 | The Expanding Role of AI in Sales and Marketing
AI is reshaping how teams operate. Endeavor established approved tools, guidelines, and training to ensure responsible use. AI supports efficiency, content creation, and sales enablement, while new hybrid AI–rev ops roles are emerging. Amanda stresses that AI should augment, not replace, human work.
23:50 – 33:00 | Marketing as a Revenue Engine
Marketing now drives pipeline, attribution, and funnel alignment. Amanda explains how today’s marketing teams balance data, creativity, and technology while navigating a complex email landscape shaped by regulations, tech platforms, corporate IT, and user preferences.
33:00 – 39:00 | The Challenge of Measuring Audience LTV
Audience lifetime value is difficult to calculate in a non-subscription media company. Endeavor evaluates audiences based on engagement, size, and related revenue. Amanda notes that maintaining audience quality requires managing both acquisition and churn, leading Heather to coin the idea of “Net Audience Retention.”
39:00 – 47:00 | Privacy by Design as a Competitive Advantage
Endeavor integrates privacy into its product and marketing workflows from the start. Company-wide education and evolving frameworks ensure compliance with changing regulations. Strong privacy practices also support better AI decision-making and consent management.
47:00 – 51:06 | Growth Opportunities and Rapid Fire
Amanda sees growth coming from refining and expanding existing products, including potential new data offerings. In rapid fire, she shares her preferences for coffee and savory flavors, plus her annual reread of “Deep Work.” She recalls her surprising career stint with the WNBA’s Tulsa Shock.
51:06 – End | Closing Notes
Heather wraps the episode by directing listeners to Amanda’s LinkedIn, inviting them to the Revenue Room CXO network, and promoting the RevD Up 2026 event.
