Building the Foundation for Revenue Excellence Webinar

Heather Holst-Knudsen is a distinguished figure and expert in the events, media, marketing and technology sectors. Using her extensive experience, she guides clients in adapting to structural economic and market changes, seizing the chance to innovate and evolve. She specializes in digital and data disruption and opportunity, exploring how these overarching factors can impact revenue growth,customer-centricity, operational efficiency, profit margins, and the overall valuation of companies in both public and private markets. Her journey began at her family business, Thomas Publishing Company, where she honed her skills. She further expanded her expertise by holding positions at early industry giants Miller Freeman, Reed Elsevier, and IDG. Returning to Thomas Publishing, Heather founded and spearheaded Manufacturing Enterprise Communications, an integrated media portfolio connecting buyers and sellers in the manufacturing and technology sectors. Starting in 2015 and spanning the next seven years, she leveraged her expertise as a revenue and business leader in various SaaS businesses, including Feathr, Gleanin, Brella and Edflex. Heather is deeply passionate about digital innovation, data monetization, and AI and how these strategies fuel revenue growth, profitability, and company valuation. To serve and create value for clients in these areas, she launched H2K Labs, dedicated to generating and leveraging value through data for media, business information, events, and adjacent technology and service markets.

James Hayes is a dynamic builder and operator with deep expertise in revenue operations, data architecture, and go-to-market strategy. He leads SEG’s integrated RevOps offering, aligning data, technology, process, and people to deliver scalable, repeatable growth systems for high-performing organizations.

He brings over 15 years of experience driving operational excellence across SaaS, private equity-backed, and enterprise environments. His background spans enterprise CRM implementations, AI readiness frameworks, pipeline velocity design, and full-funnel optimization. He is known for creating structure in chaos and delivering measurable results that fuel revenue acceleration across sales, marketing, and customer service.