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From Media Company to Data Powerhouse

Fusable’s transformation from a fragmented media business into a unified data powerhouse is a masterclass in strategic evolution. Under Tina Hannagan’s leadership, the company streamlined its product offerings, integrated siloed sales teams, and built partnerships that seamlessly embed its data into customer workflows.
Tina Hannagan
Heather Holst-Knudsen
Tina Hannagan & Heather Holst-Knudsen · Feb 19th, 2025
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Heather Holst-Knudsen
Heather Holst-Knudsen · Feb 12th, 2025
In this episode of The Revenue Room™ Podcast, Adweek CEO Will Lee shares his visionary approach to reshaping the 45-year-old trade publication into a cutting-edge "business intelligence resource platform." Drawing on over two decades of experience with iconic media brands like NPR and People, Lee discusses how he's steering Adweek through a transformative period in media and advertising. Discover how Adweek is redefining itself to become a daily must-read for professionals navigating a complex and rapidly changing industry.
# Events
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Heather Holst-Knudsen
Thomas Bohn
Heather Holst-Knudsen & Thomas Bohn · Feb 12th, 2025
Under the visionary leadership of Thomas Bohn, TheHomeMag™ has transformed from a traditional print publication into a dynamic, multi-platform powerhouse. Founded over two decades ago by Sean and Debbie Campbell, TheHomeMag™ now operates in 68 markets, blending data-driven strategies with cutting-edge AI technology.
# Digital Strategy
# Customer-Centricity
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# Customer Experience (CX)
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Heather Holst-Knudsen
Paul Miller
Heather Holst-Knudsen & Paul Miller · Feb 12th, 2025
Paul Miller, CEO of Questex, shared his journey in transforming the company into a data-driven powerhouse in a recent episode of the Revenue Room™ Podcast. Over the past six years, Miller centralized Questex's operations, implemented a unified customer data platform, and shifted the company’s focus to leveraging real-time audience insights. This approach has enhanced content relevance, personalized customer engagement, and strengthened Questex's value for advertisers. Additionally, Miller discussed adapting to evolving private equity expectations, highlighting a shift toward data-driven strategies that prioritize top-line growth. His insights offer a valuable blueprint for media and events leaders navigating a rapidly changing industry.
# Events
# Operations
# Customer-Centricity
# Digital Strategy
# Business Transformation
# Media
# Leadership
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# Customer Experience (CX)
# Data
# Organizational Design
# Product Innovation
Heather Holst-Knudsen
Nino Tasca
Heather Holst-Knudsen & Nino Tasca · Feb 12th, 2025
Nino Tasca, Chief Product Officer at Northstar Travel Group, is leading a data transformation to reshape the B2B media landscape in the travel industry. With insights from his extensive experience at Google and beyond, Tasca shares strategies for leveraging AI, optimizing content, and proving ROI in advertising.
# Events
# Digital Strategy
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# Customer Experience (CX)
# Media
# Leadership
# Marketing
# B2B
# Sales Strategy
# Revenue
# Analytics
# Artificial Intelligence
# Data
# Organizational Design
Heather Holst-Knudsen
Mike Carlucci
Heather Holst-Knudsen & Mike Carlucci · Feb 12th, 2025
In a recent episode of the Revenue Room™ podcast, Mike Carlucci, COO of Clarion Events North America, shared insights on transforming the events industry with data-driven strategies. He discussed how Clarion has embraced a "data business" mindset, using analytics to optimize customer experiences, pricing models, and operational efficiency. Key takeaways include breaking down silos to foster collaboration, adapting to generational shifts among decision-makers, and creating personalized event experiences through AI-driven matchmaking and feedback analysis. Carlucci's approach underscores the value of innovation, agility, and customer-centricity in navigating industry challenges and driving success.
# Events
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# Customer-Centricity
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# Customer Experience (CX)
# Technology
# Leadership
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# Workforce & Culture
# Revenue
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# Artificial Intelligence
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Heather Holst-Knudsen
Matt Yorke
Heather Holst-Knudsen & Matt Yorke · Feb 12th, 2025
Discover how Matt Yorke, CEO of The Channel Company, is transforming the B2B media landscape by harnessing the power of AI and data-driven strategies. In the latest Revenue Room™ podcast, Yorke shares how his team is expanding global reach through localized content, streamlining processes with AI, and emphasizing data hygiene and taxonomy to unlock the true potential of AI. With a pragmatic approach to leadership and innovation, Yorke reveals the keys to staying ahead in an era of rapid technological change.
# Events
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# Technology
# Media
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# B2B
# Workforce & Culture
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Heather Holst-Knudsen
Lucky Gunasekara
Heather Holst-Knudsen & Lucky Gunasekara · Feb 12th, 2025
Miso.ai is revolutionizing content discovery and user engagement in the news media, publishing, and online education sectors through AI-driven solutions. CEO Lucky Gunasekara discusses the impact of Miso’s AI tools, including personalized search, real-time recommendations, and native advertising, all aimed at enhancing user experience and increasing revenue for publishers. Emphasizing ethical AI practices and fair compensation for content creators, Miso.ai is setting a new standard in AI-powered media innovation.
# Events
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# Monetization
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Heather Holst-Knudsen
Liz Irving
Heather Holst-Knudsen & Liz Irving · Feb 12th, 2025
In a thought-provoking episode of The Revenue Room™ podcast, Liz Irving, President of Clarion Events North America, delves into the transformation of the events industry with a fresh lens on customer-centric data, AI-driven insights, and strategic innovation. With over 25 years in the field, Irving has guided Clarion’s growth by embracing data analytics and digital transformation to enhance customer engagement and diversify revenue streams
# Digital Strategy
# Events
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# Customer Experience (CX)
# Customer-Centricity
# Leadership
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# Technology
# Sales Strategy
# Revenue
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Heather Holst-Knudsen
Kate Spellman
Heather Holst-Knudsen & Kate Spellman · Feb 12th, 2025
Discover insights from Questex, CCO, Kate Spellman on navigating B2B media's evolving landscape. Learn how data, AI, and customer-centricity are driving growth and innovation in events, digital media, and information services.
# Events
# Digital Strategy
# Operations
# Customer-Centricity
# Media
# Technology
# Marketing
# Leadership
# B2B
# Analytics
# Sales Strategy
# Revenue
# Artificial Intelligence
# Data
Heather Holst-Knudsen
Jane Qin Medeiros
Heather Holst-Knudsen & Jane Qin Medeiros · Feb 12th, 2025
Jane Qin Medeiros, SVP/GM, Industry Dive StudioID, tackles the challenge of proving ROI in content marketing by establishing a clear measurement framework aligned with specific client business goals while simultaneously fueling Industry Dive's advertising revenue pipeline. This symbiotic relationship allows both entities to grow wallet share and increase customer lifetime value, as insights from StudioID's content marketing efforts inform Industry Dive's audience targeting and vice versa.
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