Podcasts

In this episode of *Revenue Room™, Samantha Skey, CEO of She Media, shares her bold, human-centered take on leadership, AI disruption, and the future of digital publishing. From reframing imposter syndrome as a systemic issue to building a diversified media model grounded in authenticity, Samantha offers a masterclass in leading with courage, clarity, and purpose in a time of massive change. Key Topics Discussed: -How Samantha approaches leadership with a focus on ethics, empathy, and long-term impact—not just short-term performance. -The tension between AI as an operational asset vs. existential threat to publishers. -Her prediction of a new industry for authenticity verification in content. -Samantha redefined imposter syndrome as a systemic issue, not a personal flaw. -A call to redesign environments to be more inclusive of non-traditional leaders. -She Media’s three-pronged business model: owned brands, creator monetization, and immersive brand partnerships. -The importance of leveraging both quantitative and qualitative inputs to drive business decisions. About Samantha Skey Samantha Skey is CEO of SHE Media, a top 10 media company reaching 80 million monthly unique visitors through brands like SheKnows, Flow Space, StyleCaster, Soaps, and TVLine. Acquired by Penske Media Corporation in 2018, SHE Media also operates one of the largest networks of independent lifestyle publishers and creators in the U.S. via the SHE Media Collective, which Skey launched in 2016 to support underrepresented voices. The Collective contributes millions in revenue annually to women- and minority-led publishers. In 2021, Skey launched Meaningful Marketplaces (MMP), enabling advertisers to scale media buys across the Collective while directly supporting premium independent media. That commitment to equity continued with the 2023 launch of Flow Space, a digital and live media platform focused on women’s health, which won both Anthem and Viddy Gold Awards. Skey also led the debut of the SHE Media Co-Lab Whole Life Health at SXSW, earning accolades from Fierce Pharma and the Anthem Awards. With over 25 years in digital media and tech, Skey previously held leadership roles at CNET, Disney, and RecycleBank, and joined SheKnows in 2013. She’s been recognized with numerous industry honors, including Ad Age’s “Women to Watch,” Folio’s “Corporate Visionary Award,” and DM News’ “Hall of Femme.” Skey serves on the boards of The Ad Council, World Surf League, and Acast, and is an advisor to Digital Ascendant and Let’s Talk Menopause. She lives in Princeton with her husband and two children and coaches girls’ lacrosse on weekends.