Part 3 of The Revenue Room™ series provides a tactical roadmap for implementing a unified revenue organization within 90 days. It outlines the three phases—Foundation, Integration, and Acceleration—detailing how B2B enterprises can align leadership, systems, and processes to create a single source of revenue truth. The blueprint emphasizes data-driven execution, cross-functional collaboration, and measurable success metrics, backed by insights from Harvard, McKinsey, and Forrester. With RAISE methodology and Parabolic GTM proven to deliver 6X growth, this guide transforms strategy into sustainable revenue outcomes and cultural change.

H2K Labs and Outsell, Inc. have announced a strategic partnership to co-produce RevvedUP 2026, the premier conference for CEOs and their executive teams to design next-generation growth models in a data- and AI-driven world. The event will take place March 23–24, 2026, at The Vinoy Resort & Golf Club in St. Petersburg, Florida, convening over 100 top leaders from media, data, and the experience economy. This collaboration merges H2K Labs’ Revenue Room™ CXO platform and RevvedUP ecosystem with Outsell’s CEO Network and Accelerate A! Assessment™, creating an unparalleled platform for executive transformation. The event will feature Growth Design Labs, AI-readiness frameworks, and immersive Formula 1–inspired sessions, all designed to help CEOs and C-suites harness AI disruption for scalable, intelligent growth. Together, the two firms aim to redefine leadership in a time of six mega-trends reshaping business: AI acceleration, generational disruption, funnel collapse, privacy-first growth, shifting customer demands, and board pressure for profitability.

At the inaugural Revenue Room™ Salon, three CEOs — Barbara Peng of Business Insider, Sarah Personette of Puck, and Samantha Skey of SHE Media — shared how leadership must evolve in an era defined by volatility and change. Sarah Personette reframed leadership around “VUCA” (volatility, uncertainty, complexity, ambiguity), urging leaders to embrace lifelong learning and rebuild from first principles. Barbara Peng emphasized the importance of steadiness and clarity, reminding teams of their vision even as business models shift. Samantha Skey focused on integrity as a business model, balancing creative purpose with commercial realities. Across their perspectives, one theme stood out: reinvention is no longer a periodic act but a continuous discipline. In the Revenue Room™ community, this is the kind of dialogue that advances modern leadership — where courage, clarity, and integrity define how organizations grow through disruption.

This blog explores how organizations can achieve sustainable, AI-powered revenue acceleration through The Revenue Room™—a model built on cross-functional orchestration across six core revenue functions. It emphasizes that true growth requires synchronized processes, shared KPIs, and a culture of transparency and accountability.

In today’s complex B2B landscape, organizational misalignment is one of the biggest barriers to scalable growth. The Revenue Room™ offers a revolutionary framework for uniting six critical revenue functions—marketing, business development, sales, customer success, account management, and revenue operations—into a single interconnected ecosystem. This model replaces departmental silos with synchronized data, shared goals, and integrated processes that drive collaboration and accelerate growth. Backed by the RAISE methodology and Parabolic GTM principles, The Revenue Room™ provides the blueprint for transforming disconnected teams into a high-performance revenue engine built on unified data, accountability, and continuous improvement.

On October 7, 2025, The Revenue Room™ hosted its inaugural Salon: Women Who Accelerate & Lead at the Yale Club in New York City. The event, led by Heather Holst-Knudsen, gathered over 75 powerhouse executives from the media, technology, and data industries for an evening of candid conversation, connection, and celebration. The night honored Jessica Sibley, CEO of TIME, with the CEO Vanguard Award, and Cindi Leive, CEO and Co-Founder of The Meteor, with the Lifetime Achievement Award—recognizing leaders shaping the future with courage and innovation. A highlight of the evening was Salon Select, a signature surprise moment sponsored by Bombora, where guests received luxurious, hand-selected gifts representing craftsmanship and creativity. From Ovcio cashmere scarves to Marcella NYC totes, every prize echoed the elegance and purpose of the evening. The Salon wasn’t just an event—it marked the beginning of a movement celebrating women who redefine leadership through vision, authenticity, and connection.

In this episode of The Revenue Room™, Allison Markert, Vice President, Global Head of Strategy & Operations, B2B at Future PLC, and Jaime Schultheis, Head of Global Data Partnerships at Bombora, reveal how they’re redefining success in the modern media economy. Together, they share how enriched first-party data, AI-driven insights, and intelligent audience activation are transforming how publishers, advertisers, and brands measure growth, prove ROI, and future-proof revenue in 2025 and beyond.

Voice of the Customer (VOC) captures what customers think, feel, and expect from a business. It involves gathering and analyzing both direct feedback—like surveys, interviews, and social media mentions—and indirect data, such as product usage and purchasing behavior. By listening to customers and acting on their insights, organizations can enhance products, improve customer experience, and boost loyalty and retention. A strong VOC program aligns every department around customer-driven data, ensuring that feedback translates into meaningful business improvements and measurable outcomes. Successful VOC strategies also rely on the right tools, from surveys to analytics platforms like Qualtrics and Medallia, to turn raw feedback into action.