In today’s fast-changing media and event landscape, reactive sales models no longer cut it. This blog outlines how to modernize your revenue approach by aligning cross-functional teams, embracing data transparency, and focusing on predictive indicators. Learn how to build a scalable, accountable, and future-ready revenue engine.

Discover how AI is transforming the event management industry by enhancing attendee support, optimizing event planning, and ensuring security. Learn about the benefits and challenges of integrating AI technologies in event management.

Discover the essential steps to creating a robust Revenue Operating Plan tailored for the B2B sector. Learn how to align products with customer needs, generate demand, optimize pipeline management, deliver exceptional value, expand your client base, and continuously refine your processes for sustained growth.

Media and events companies operate in a uniquely complex ecosystem, managing interdependent customer segments and generating diverse data from numerous touchpoints. Traditional CRMs, while effective for managing direct relationships, fall short in capturing the industry-specific interactions that drive revenue. Leaders need to integrate data from specialized systems—such as event management platforms, digital content analytics, and advertising operations tools—to gain a comprehensive customer view. This integrated approach enables precise forecasting, effective churn management, optimized pricing strategies, and new revenue opportunities, offering a clearer path to sustainable growth.

In today’s fast-moving market, strategies built for 2020 no longer hold up. This blog explores how legacy thinking, outdated GTM models, and misaligned operations are quietly stalling revenue across B2B and B2C organizations. Backed by current research, it outlines how top-performing companies are evolving their revenue models with sharper metrics, cross-functional alignment, and data-driven execution—offering a call to action for leaders to rethink what growth looks like in 2025.

The traditional marketing and sales funnel is no longer fit for how modern buyers actually behave. Today’s customer journeys are non-linear, behavior-driven, and committee-led—making static, stage-based models outdated and risky. This blog explores why clinging to the funnel mindset limits revenue growth, highlights how top-performing teams are shifting to dynamic, data-informed systems, and calls on revenue leaders to rethink measurement, engagement, and alignment across the customer lifecycle.

Join Heather Holst-Knudsen as she interviews Anne Lafère, Group CEO of Easyfairs, about her journey from initially not liking trade shows to becoming a visionary leader in the events industry. In this insightful conversation, Anne shares how Easyfairs has built a data-driven business model that enhances both exhibitor and visitor experiences. Key topics covered: Anne's 26-year career growth at Easyfairs - The transition from family-owned to private equity partnership - Their innovative co-CEO leadership model with Matt Benyon - Data-driven strategies including AI-powered recommendations and predictive analytics - Creating 365 community engagement beyond physical events - Talent management through data visualization and heatmapping Discover how Easyfairs has positioned itself for global growth while maintaining operational excellence and a people-first approach to technology.

Join Heather Holst-Knudsen, CEO of H2K Labs & Reveue Room™ Connect, as she interviews Anne Lafère, Group CEO of Easyfairs, about her journey from initially not liking trade shows to becoming a visionary leader in the events industry. In this insightful conversation, Anne shares how Easyfairs has built a data-driven business model that enhances both exhibitor and visitor experiences. Key topics covered: Anne's 26-year career growth at Easyfairs - The transition from family-owned to private equity partnership - Their innovative co-CEO leadership model with Matt Benyon - Data-driven strategies including AI-powered recommendations and predictive analytics - Creating 365 community engagement beyond physical events - Talent management through data visualization and heatmapping Discover how Easyfairs has positioned itself for global growth while maintaining operational excellence and a people-first approach to technology. #EventTech #DataDrivenBusiness #TradeShows #RevenuePodcast #EventManagement #LeadershipInsights