Join Heather Holst-Knudsen, CEO of H2K Labs & Reveue Room™ Connect, as she interviews Anne Lafère, Group CEO of Easyfairs, about her journey from initially not liking trade shows to becoming a visionary leader in the events industry. In this insightful conversation, Anne shares how Easyfairs has built a data-driven business model that enhances both exhibitor and visitor experiences. Key topics covered: Anne's 26-year career growth at Easyfairs - The transition from family-owned to private equity partnership - Their innovative co-CEO leadership model with Matt Benyon - Data-driven strategies including AI-powered recommendations and predictive analytics - Creating 365 community engagement beyond physical events - Talent management through data visualization and heatmapping Discover how Easyfairs has positioned itself for global growth while maintaining operational excellence and a people-first approach to technology. #EventTech #DataDrivenBusiness #TradeShows #RevenuePodcast #EventManagement #LeadershipInsights

Building a successful subscription model takes more than a great product—it requires a clear value proposition, smart audience segmentation, seamless onboarding, and a focus on retention. In this blog, seasoned audience development expert Mike Bennett shares seven proven strategies to create subscription products that drive predictable, scalable revenue.

This blog emphasizes that achieving accurate revenue forecasting relies more on fundamental operational discipline than advanced predictive tools. You can't arrive at predictive unless you have the fundamentals nailed down. It highlights four non-negotiable practices: CRM compliance, maintaining a pristine pipeline, ongoing data hygiene, and prioritizing CRM in sales management. The post also discusses common challenges in operationalizing these fundamentals and underscores the critical role of the Chief Revenue Officer (CRO) in driving alignment and accountability across marketing, sales, and customer success to ensure efficient and profitable revenue generation.

As CEOs navigate 2025’s volatile landscape—rising tariffs, economic uncertainty, and a growing crisis of GTM inefficiency—one thing is clear: commercial productivity isn’t just a KPI, it’s a survival strategy. Retention is no longer a back-office metric—it’s your front line. In this blog, we break down how the smartest CEOs are tackling bloated sales cycles, misaligned teams, and preventable churn to build leaner, smarter, revenue machines. From AI-powered pipeline insights to data-driven customer engagement, this is your blueprint for turning gift-wrapped churn into a competitive advantage.

Enterprise value is more than revenue and profitability—it includes factors like customer retention, innovation, scalability, and risk management. In our LunchLab session for C-Suite executives, we explored how leveraging these elements drives sustainable growth.

Discover key insights from FT Live's Managing Director Orson Francescone on B2B event growth strategies, hybrid event models, AI disruption in conference programming, full-funnel marketing approaches, data-driven decision-making, venue selection challenges, and cross-platform synergies between events and subscriptions. Learn how the Financial Times achieved 18% annual growth through innovative event formats spanning digital, in-person, and high-touch activation models that deliver measurable ROI for sponsors and attendees alike.

In today's rapidly evolving media and events landscape, organizations have an unprecedented opportunity to leverage their proprietary content and data assets through artificial intelligence. Companies can create sustainable competitive advantages by developing custom AI solutions and large language models (LLMs) while unlocking new revenue streams and enhancing customer experiences.

Revenue Room CXO is an exclusive membership community designed for CEOs and revenue-critical CXOs committed to transforming their organizations through data-driven strategies and innovative leadership. As a member, you join an elite network that empowers you to accelerate revenue, enhance profitability, and build lasting enterprise value.