Flat renewals can hide a weakening customer relationship. Drawing on insights from RX USA’s Indiya Okam, this blog explores how tracking product mix, spotting early engagement signals, and aligning sales with customer success can help event businesses uncover hidden contraction, protect valuable accounts, and drive sustainable growth.

A customer spends $100,000 this year and $100,000 next year. Most event businesses call that retention. Indiya Okam calls it a question worth asking. In this episode of The Revenue Room™, Heather Holst-Knudsen speaks with Indiya Okam, Group Vice President of Sales at RX USA, about what happens when a commercial leader trained in mathematics and engineering brings healthcare-grade operating rigor into a relationship-driven events business.

Terrapinn COO Sharon Roessen achieved £470,000 in SaaS savings and launched thirteen Claude skills in five weeks—but those results began months before the tools were deployed. By building a strong foundation of company knowledge, historical records, functional context, and live data connections, Terrapinn turned AI experimentation into measurable business value. This article presents a practical management framework for executives looking to replace redundant software, transform static documents into living systems, strengthen accountability, and make AI fluency part of their hiring strategy.

Terrapinn COO Sharon Roessen achieved £470,000 in SaaS savings and launched thirteen Claude skills in five weeks—but those results began months before the tools were deployed. By building a strong foundation of company knowledge, historical records, functional context, and live data connections, Terrapinn turned AI experimentation into measurable business value. This article presents a practical management framework for executives looking to replace redundant software, transform static documents into living systems, strengthen accountability, and make AI fluency part of their hiring strategy.

This panel explores how the role of the CMO is rapidly evolving from a traditional marketing function into a central driver of enterprise growth. As AI accelerates speed, efficiency, and data access, the real differentiator is shifting toward human insight, cultural relevance, and strategic decision-making. The conversation highlights the need for marketers to move beyond campaign execution and become deeply embedded in growth strategy, working closely with CEOs and CFOs to align on outcomes that impact the business. In a performance-driven world, balancing short-term demand capture with long-term brand building is critical. The future CMO must combine commercial acumen, technological fluency, and creative courage to lead in an increasingly complex and fast-moving environment.

Moderated by Kerry Gumas, CEO of Metacomet Advisors, this session brought together three senior executives leading transformation across media, associations, and government intelligence. Paul Miller, CEO of Questex, shared how AI is reshaping engagement, revenue models, and operational efficiency across his organization. Christine Shaw, CEO of Naylor Association Solutions, discussed her experience driving AI adoption at scale, focusing on overcoming employee resistance, building trust in new tools, and embedding AI into everyday workflows to improve both revenue and efficiency. Tim Hartman, CEO of GovExec, offered a perspective from the government intelligence and media sector, highlighting how AI agents, data-driven products, and evolving monetization models are fundamentally changing how organizations structure teams, measure performance, and generate growth. Together, the panel explored how leaders are navigating uncertainty, rethinking operational models, and shifting from traditional efficiency metrics toward revenue-driven, AI-augmented performance systems.

In this high-energy Founder Panel from RevvedUP 2026, Jacob Donnelley (A Media Operator) is joined by Mo Islam (Arkaea Media), Michelle Metter (Fast Forward Events), and Mike Rothman (The Dispatch) to explore how nimble, founder-led companies are gaining an edge over legacy media. The conversation dives into why this moment—driven by rapid advancements in AI and automation—is one of the most powerful inflection points in modern media, enabling smaller teams to scale faster, operate leaner, and compete more effectively than ever before.

In this RevvedUP session, Andrew Lippert (CTO, Edmentum) and Adi Chikara (Partner, Tricon Infotech) break down how leading organizations are shifting from viewing technology as a cost center to making it a direct driver of revenue. They explore what it really takes to align product, engineering, and design teams with business outcomes, and why operational excellence is now inseparable from revenue performance.