This article exposes how hidden “revenue leaks” quietly drain profitability long before customer churn shows up on reports. In media and events businesses, leaks stem from missed signals, underutilization, rogue discounting, and untracked “value adds.” The piece reframes retention as revenue preservation — a proactive, data-driven system that predicts risk, quantifies exposure, and triggers early-warning plays to protect and grow accounts. By institutionalizing retention as a GTM discipline, companies can turn their customer base into a predictable growth engine and build true revenue integrity.

This blog explores how event organizers are evolving beyond selling booth space to building data-powered marketing ecosystems. By embracing the principles of surround sound marketing, they’re transforming sponsorships into strategic partnerships that deliver year-round value — a key theme shaping conversations at RevvedUP 2026.

Customer churn continues to challenge B2B media and events organizations. This blog explores the critical role of data in identifying early churn indicators, from engagement and performance metrics to customer sentiment. It details how predictive analytics enables revenue teams to detect at-risk accounts, build proactive customer success strategies, and align teams around intervention protocols. The blog also highlights how systematic frameworks, robust data infrastructures, and continuous process optimization reduce churn and improve customer lifetime value. Finally, it connects these strategies to RevvedUP 2026, where industry leaders will examine how digital, data, and AI are redefining growth, retention, and enterprise performance.

The digital economy is dividing businesses into two categories: AI-Ready and AI-Fragile. In a recent webinar, Heather Holst-Knudsen of H2K Labs and James Hayes of Sales Empowerment Group outlined why RevOps is the backbone of AI success. This blog breaks down the financial risks of fragmented systems, the strategic impact of the R.A.I.S.E. Framework, and how alignment, clean data, and enablement form the blueprint for sustainable revenue growth.

H2K Labs and Outsell, Inc. have announced a strategic partnership to co-produce RevvedUP 2026, the premier conference for CEOs and their executive teams to design next-generation growth models in a data- and AI-driven world. The event will take place March 23–24, 2026, at The Vinoy Resort & Golf Club in St. Petersburg, Florida, convening over 100 top leaders from media, data, and the experience economy. This collaboration merges H2K Labs’ Revenue Room™ CXO platform and RevvedUP ecosystem with Outsell’s CEO Network and Accelerate A! Assessment™, creating an unparalleled platform for executive transformation. The event will feature Growth Design Labs, AI-readiness frameworks, and immersive Formula 1–inspired sessions, all designed to help CEOs and C-suites harness AI disruption for scalable, intelligent growth. Together, the two firms aim to redefine leadership in a time of six mega-trends reshaping business: AI acceleration, generational disruption, funnel collapse, privacy-first growth, shifting customer demands, and board pressure for profitability.

At the inaugural Revenue Room™ Salon, three CEOs — Barbara Peng of Business Insider, Sarah Personette of Puck, and Samantha Skey of SHE Media — shared how leadership must evolve in an era defined by volatility and change. Sarah Personette reframed leadership around “VUCA” (volatility, uncertainty, complexity, ambiguity), urging leaders to embrace lifelong learning and rebuild from first principles. Barbara Peng emphasized the importance of steadiness and clarity, reminding teams of their vision even as business models shift. Samantha Skey focused on integrity as a business model, balancing creative purpose with commercial realities. Across their perspectives, one theme stood out: reinvention is no longer a periodic act but a continuous discipline. In the Revenue Room™ community, this is the kind of dialogue that advances modern leadership — where courage, clarity, and integrity define how organizations grow through disruption.

This blog explores how organizations can achieve sustainable, AI-powered revenue acceleration through The Revenue Room™—a model built on cross-functional orchestration across six core revenue functions. It emphasizes that true growth requires synchronized processes, shared KPIs, and a culture of transparency and accountability.

Join Heather Holst-Knudsen of H2K Labs and James Hayes of Sales Empowerment Group for a high-impact session that sets the stage for revenue transformation. In just 60 minutes, you’ll learn why RevOps is the cornerstone of scalable growth, explore the AI-enabled RAISE framework, and discover how to unify people, processes, and data into one powerful revenue engine—your foundation for success at RevLab NYC.