In this episode of The Revenue Room™, host Heather Holst-Knudsen welcomes back Narisa Wild, Chief Digital Officer at Clarion Events North America. With more than 26 years building digital products across media, events, and technology, including senior roles at Scripps Networks, Penton, and Informa, Narisa takes us inside how AI is actually showing up at Clarion today. She unpacks Converge+, the AI-powered leads intelligence platform that turns a simple badge scan into a stream of buyer signals spanning pre-event outreach, show-floor conversations, media campaigns, and post-event content. Narisa also shares how Clarion chose to partner rather than build or buy under private equity ownership, why the platform had to be profitable in year one without adding headcount, and what it takes to move a sales organization from selling square footage to selling data as a solution. B2B Events, Event Data Monetization, AI in Events, Lead Intelligence, Data as a Solution, First-Party Data, Private Equity, Build Buy Partner, AI Partnerships, Sales Transformation, Change Management, Digital transformation, Revenue Growth

Clarion Events built a lead intelligence platform in about 12 months under PE ownership, with no build budget. Two weeks later, Informa agreed to acquire the company for roughly $3 billion. Chief Digital Officer Narisa Wild joins The Revenue Room™ Podcast to share how Clarion turned badge scans into buyer signals, and why owning the signal matters most when ownership changes.

Missing growth targets? Before you hire another seller, check the system they’ll inherit. Unreliable data, blended sales motions, and unclear handoffs will slow down even the strongest hire. Here are five tests to run before your next sales hire.

An impressive speaker lineup isn’t an event strategy. Patrick Garrigan, co-founder of Tenning and former head of Bloomberg Live, joins The Revenue Room™ Podcast to explain why the best B2B events start with the audience and the outcome, and how that drives sponsor renewals and pricing power.

In this episode of The Revenue Room™, host Heather Holst-Knudsen sits down with Patrick Garrigan, Co-Founder and CEO of Tenning, the advisory and events firm he launched with Kris Coratti Kelly (formerly Chief Communications Officer at The Washington Post and EVP of Global Communications at CNN). After two decades building commercial engines at The Atlantic, POLITICO, Bloomberg — where he launched the Qatar Economic Forum as Global Head of Bloomberg Live — and Condé Nast, where he created Vogue World and led Vogue Business and WIRED Consulting, Patrick bet that judgment itself is a sellable, scalable product. He shares what musical theater taught him about running a room, why most business events "don't have to stink," and the one question every event organizer should ask before launching a media business. , , Events Revenue, Experiential Marketing, Audience Development, Media and Events, Event Programming, Sales Leadership, Relationship Selling, CEO Strategy, Revenue Growth, Sponsorship Strategy, Legacy Media Reinvention, Media Business Models, Leadership Lessons, Entrepreneurship

Your 2027 AI budget probably lists tools. The companies that see a return will budget for outcomes instead: the workflow, the cost it replaces, and the person accountable for results. Here are five moves to build an AI budget that can actually prove its ROI.

Great strategy discussions often end with everyone assuming someone else is running with it. Naylor COO Laura Taylor shares how KPI ownership, trusted data, RACI, and smarter cost decisions turn a growth strategy into results on The Revenue Room™ Podcast.

In this episode of The Revenue Room™, host Heather Holst-Knudsen sits down with Laura Taylor, Chief Operating Officer at Naylor Association Solutions and a Revenue Room™ CXO member. Laura rose from advertising sales to COO over nearly 18 years at Naylor, and today she owns the operations that turn strategy into results across revenue operations, client services, and the systems that power multiple revenue motions. Anchored in Naylor's newly released 2026 Association Benchmarking Report, which found non-dues revenue to be associations' top challenge and AI adoption nearly tripling, Laura breaks down what it really takes to close the gap between vision and execution: building trust in data, assigning clear ownership, testing new revenue streams fast, and cutting costs without breaking the client experience.