Learn why Revenue Operations has become essential for CROs. See how RevOps improves forecast accuracy, sales productivity, retention, and revenue efficiency.

From Chaos to Coordination: Why RevOps Has Become a CRO Imperative

In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen sits down with Billy Carney, Co-Founder of RocaNews, to explore how a next-generation media company built for Gen Z turned social attention into owned revenue and profitability.

How the Next Audience Is Rewriting the Media Business Model

Over two decades, Metter has grown regional food festivals into nationally recognized economic drivers. Her thesis is simple: live experiences are not cost centers. They are revenue platforms capable of compounding value across multiple stakeholders.

Beyond the Booth: How to Engineer Ecosystems that Compound Revenue

Why the next competitive advantage for B2B media companies is not producing more content, but helping their audience make faster, better decisions.

Why Your Next Revenue Stream Isn't More Content - It's Saving Your Audience Time

<h1>Revenue Performance Accelerator: The AI Operating Model</h1><p><strong>Build a revenue engine that predicts — and performs.</strong></p><p>A 6-week live virtual bootcamp plus bonus capstone for CEOs, CROs, RevOps leaders, and cross-functional GTM teams ready to operationalize AI across the revenue engine.</p><p><strong>May 6 – June 10Live virtual sessions every Tuesday, 1–2 PM ET</strong></p><h4><strong><a href="https://8562631.fs1.hubspotusercontent-na1.net/hubfs/8562631/TRR%20Bootcamp%20Downloads/Revenue%20Performance%20Accelerator%20The%20AI%20Operating%20Model%20Bootcamp%20(1).pdf" rel="noopener noreferrer" target="_blank">DOWNLOAD THE BROCHURE</a></strong></h4><h2><br></h2><h2>Overview</h2><p>Most revenue teams are surrounded by signals but starved for insight.</p><p>They have more dashboards, more tools, and more data than ever, yet still struggle with forecasting accuracy, pipeline quality, retention risk, and cross-functional execution.</p><p><strong>Revenue Performance Accelerator: The AI Operating Model</strong> helps leadership teams move beyond lagging reports and disconnected workflows to build an AI-enabled revenue operating system that drives smarter decisions and stronger performance.</p><p>In this 6-week bootcamp, you’ll learn how to use AI, predictive signals, and practical operating frameworks to improve prospecting, pipeline management, forecasting, coaching, and continuous performance improvement.</p><p>This is not theory. It is a hands-on working program built to help your team align around one shared model for revenue execution — and leave with tools you can run every week.</p><h2>Why This Bootcamp</h2><h3>Turn signals into action</h3><p>Learn how to identify the signals that matter most across pipeline, win rates, renewals, expansion, and retention — and turn them into decisions your team can act on quickly.</p><h3>Lead revenue with AI, not intuition alone</h3><p>Use AI to strengthen prospecting, improve pipeline quality, support forecasting, and surface coaching opportunities before performance slips.</p><h3>Align your GTM teams around one operating model</h3><p>Bring sales, marketing, RevOps, and customer success together around shared KPIs, operating rhythms, and accountability.</p><h3>Make AI practical for sellers and managers</h3><p>Equip teams with real workflows for account research, personalization, proposal development, deal strategy, and performance coaching.</p><h4><strong><a href="https://8562631.fs1.hubspotusercontent-na1.net/hubfs/8562631/TRR%20Bootcamp%20Downloads/Revenue%20Performance%20Accelerator%20The%20AI%20Operating%20Model%20Bootcamp%20(1).pdf" rel="noopener noreferrer" target="_blank">DOWNLOAD THE BROCHURE</a></strong></h4><h2><br></h2><h2>What You’ll Learn</h2><p>Over six live sessions, your team will build the foundation for a modern revenue operating model:</p><h3>Session 1: Leading Revenue with AI</h3><p>Reset how your organization thinks about AI in revenue. Align leaders around the challenge your team will solve and the operating model required to solve it.</p><h3>Session 2: Predictive Signals for GTM</h3><p>Identify the indicators that predict pipeline health, win rates, retention, and expansion. Learn how AI can surface and score those signals earlier.</p><h3>Session 3: KPIs That Drive Action</h3><p>Build a focused KPI stack for leaders, teams, and frontline sellers. Define the metrics that should guide decisions, coaching, and investment.</p><h3>Session 4: Forecasting &amp; Pipeline Optimization</h3><p>Modernize forecasting and pipeline reviews using AI-supported probability, risk assessment, upside analysis, and next-best actions.</p><h3>Session 5: Data-Driven Coaching &amp; Performance</h3><p>Use data and AI insights from calls, emails, and proposals to coach the right deals, behaviors, and skills.</p><h3>Session 6: RevOps &amp; Continuous Improvement</h3><p>Position RevOps as the owner of the AI-enabled revenue operating model, with the governance, feedback loops, and rhythms to keep improving over time.</p><h4><strong><a href="https://8562631.fs1.hubspotusercontent-na1.net/hubfs/8562631/TRR%20Bootcamp%20Downloads/Revenue%20Performance%20Accelerator%20The%20AI%20Operating%20Model%20Bootcamp%20(1).pdf" rel="noopener noreferrer" target="_blank">DOWNLOAD THE BROCHURE</a></strong></h4><h2><br></h2><h2>Bonus Capstone</h2><h4>Build Your Revenue Transformation Plan</h4><p>Throughout the program, your team will create a <strong>Revenue Transformation Plan</strong> tailored to your business.</p><p>Your capstone will help you:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Solve a real revenue challenge such as new logo growth, expansion, renewals, win-backs, or LTV</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Apply AI, predictive signals, KPIs, and operating frameworks directly to your GTM model</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Define milestones, business rationale, and an execution roadmap your leadership team can adopt immediately</li></ol><p>Each participating team also receives <strong>two 30-minute coaching sessions</strong> during the program to support capstone development.</p><p><br></p><h2>Who Should Attend</h2><p>This bootcamp is built for cross-functional revenue teams that want to connect strategy to execution.</p><p><strong>Ideal participants include:</strong></p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>CROs, CCOs, CGOs, and revenue leaders</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>RevOps leaders and operations teams</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Sales leaders and frontline sales managers</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Marketing and sales enablement leaders</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Customer success and account management leaders</li></ol><p>Whether you are building from scratch or scaling what already works, this program helps your team operationalize AI and predictive signals across the GTM engine.</p><p><br></p><h2>What Makes It Different</h2><p>Most AI programs stop at ideas. This one is built for execution.</p><p>Revenue Room’s broader CXO platform is designed around a practical growth operating system that helps teams assess, decide, execute, and calibrate around revenue outcomes, not just experimentation. The bootcamp extends that same philosophy into a team-based learning experience: practical frameworks, peer learning, applied use cases, and leadership-ready outputs.</p><p>Advisory feedback also reinforces that the strongest value comes from helping revenue-critical leaders and their teams translate AI and data into real operating changes, especially in revenue acquisition, team enablement, and cross-functional execution.</p><h4><strong><a href="https://8562631.fs1.hubspotusercontent-na1.net/hubfs/8562631/TRR%20Bootcamp%20Downloads/Revenue%20Performance%20Accelerator%20The%20AI%20Operating%20Model%20Bootcamp%20(1).pdf" rel="noopener noreferrer" target="_blank">DOWNLOAD THE BROCHURE</a></strong></h4><p><br></p><h2>Meet the Instructor</h2><h2>Heather Holst-Knudsen</h2><p><a href="https://www.linkedin.com/in/heatherholstknudsen/" rel="noopener noreferrer" target="_blank">Heather's LinkedIn Profile</a></p><p><strong>CEO &amp; Founder, H2K Labs and Revenue Room™ CXO</strong></p><p>Heather Holst-Knudsen is a recognized growth strategist and builder of transformative revenue organizations across B2B media, events, digital information, SaaS, and marketplaces.</p><p>She has spent her career helping CEOs and revenue leaders turn data, disruption, and new technology into scalable, profitable growth. Through H2K Labs and Revenue Room™, she works with revenue-critical teams to build modern GTM systems, improve forecast accuracy, increase retention, and create stronger enterprise value.</p><p>In this bootcamp, Heather brings those battle-tested frameworks into a practical, AI-enabled model your leadership team can actually use.</p><p><br></p><h2>Team Pricing</h2><p><strong>*RevvedUP 2026 Attendees Receive 10% off</strong></p><table><tbody><tr><td data-row="1"><br></td><td data-row="1"><strong>RR CXO Members</strong></td><td data-row="1"><strong>Non-Members</strong></td></tr><tr><td data-row="2"><strong>Individual Leader Pass</strong></td><td data-row="2">Complimentary</td><td data-row="2">$ 2,495</td></tr><tr><td data-row="3">Team Accelerator ( 3-5 people)</td><td data-row="3">$8,495</td><td data-row="3">$9,495</td></tr><tr><td data-row="4">Revenue Leadership Pod (6-10 people)</td><td data-row="4">$13,495</td><td data-row="4">$14,995</td></tr><tr><td data-row="5"><strong>Enterprise GTM Team (11 - 20 people)</strong></td><td data-row="5">$20,595</td><td data-row="5">$22,995</td></tr></tbody></table><p> All sessions are recorded and available on demand for participants.</p><p><br></p><h2>Ready to operationalize AI across your revenue engine?</h2><h4><strong><a href="https://8562631.fs1.hubspotusercontent-na1.net/hubfs/8562631/TRR%20Bootcamp%20Downloads/Revenue%20Performance%20Accelerator%20The%20AI%20Operating%20Model%20Bootcamp%20(1).pdf" rel="noopener noreferrer" target="_blank">DOWNLOAD THE BROCHURE</a></strong></h4><p><br></p><p>Give your team a practical system for improving prospecting, pipeline quality, forecasting, coaching, and performance.</p><p><strong>Identify your team. Reserve your seats. Start building your Revenue Transformation Plan.</strong></p><p><strong>To secure your spot, email Amy Arnold at <a href="mailto:amy@h2klabs.com" rel="noopener noreferrer" target="_blank">amy@h2klabs.com</a>.</strong></p>

AI-Driven Revenue Performance Acceleration Bootcamp

<h1><strong>Revenue Room™ Salon: Women Who Accelerate &amp; Lead</strong></h1><h3>Revenue&nbsp;Room™ Salon is an inclusive evening celebrating women who are leading business transformation across our industry - and welcomes all executives who support and accelerate diversity in leadership at the highest level.</h3><p><strong>Tuesday, October 6, 2026 | 3:00 – 8:30 p.m.</strong> <strong>The Yale Club of New York City</strong></p><p>Join an intimate circle of senior women leaders—CEOs, Presidents, CROs, CFOs, CDOs, CMOs, and COOs—who are redefining growth and transformation across media, events, and information-driven businesses.</p><p>Set in the storied Yale Club of New York City, this exclusive dinner is designed to foster authentic, unfiltered conversation among women who carry the weight of bold mandates: drive revenue, steer reinvention, and lead teams through complexity.</p><h2><strong>Real Conversations. Around One Table.</strong></h2><p>Over a curated three-course dinner and perfectly paired wines, you’ll exchange hard-won insights with women who sit in seats like yours. Three featured CEOs—trailblazers at the forefront of media and live events—will spark an off-the-record dialogue on:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Leading through inflection points and times of business disruption and systemic change</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Harnessing data for impact and developing unfair competitive advantage</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Cultivating and elevating the next generation of women executives</li></ol><p>This isn’t a panel. It’s a table. And around it, real leaders talk shop—without filters, egos, or PR scripts.</p><h3><strong>Why Attend?</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Unfiltered C‑suite dialogue:</strong> No keynotes. No soundbites. Just candid, peer-to-peer conversation.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Actionable perspective:</strong> Leave with strategic insights you can deploy before year-end.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Fully hosted experience:</strong> Attendance is complimentary—your only investment is your insight and camaraderie.</li></ol><p><strong>Attendance is limited</strong> to 150 guests to ensure intimacy and candor. If you hold a C-Suite P&amp;L role and are serious about accelerating growth, register today.</p><p><strong>Request your invitation by August 31, 2026</strong> to be considered for the Fall Salon. Confirmation and full agenda to follow upon acceptance.</p><p>We look forward to raising a glass and celebrating women who accelerate &amp; lead.</p>

Revenue Room™ Salon - Women Who Accelerate & Lead

<h1><strong>Bootcamp Mini: Sales Plays in 30 Days</strong></h1><h3><strong>Retention, Expansion &amp; New Logo Wins</strong></h3><p>February 6 - February 27, 2026</p><p><strong>4 Weeks. 3 Live Sessions. 1 Private Coaching Hour.</strong></p><p>Ready to spark real revenue impact—fast? This focused 4-week Mini Bootcamp delivers tactical plays you can activate immediately to stop churn, grow accounts, and close new logos faster.</p><p><br></p><h2><strong>What You’ll Get</strong></h2><p>Over four dynamic weeks, you’ll join other Revenue Trailblazers to learn and apply proven, data-driven techniques designed to unlock revenue growth across your customer lifecycle:</p><h4><br></h4><h4><strong>✅ Session 1 – February 6</strong></h4><h4><strong>Retention Rescue: Stop Revenue Leaks Before They Happen</strong></h4><p>Proactively identify at-risk accounts and close the gaps that lead to controllable churn.</p><h4><strong>✅ Session 2 – February 13</strong></h4><h4><strong>Land-and-Expand Sprints: Turning Happy Customers into Bigger Customers</strong></h4><p>Accelerate expansion and deepen account penetration with focused plays that work.</p><h4><strong>✅ Session 3 – February 20</strong></h4><h4><strong>New-Logo Acceleration: From Intent Signal to Closed-Won</strong></h4><p>Tap into buying signals and shorten the path to acquisition.</p><h4><strong>✅ Session 4 – February 27 - March 6</strong></h4><h4><strong>Book your group coaching session call</strong></h4><p><br></p><h2><strong>Optional Office Hours – Get Help Where You Need It Most</strong></h2><p>Every participant team can book <strong>one private coaching session</strong> to dive deeper into applying what’s taught—whether it’s a retention playbook review, an expansion strategy refinement, or tightening your new logo GTM motion.</p><h3>Think you'll miss one of the live sessions? Not to worry. All sessions are recorded and immediately available to participants for later viewing.</h3><h2><strong>Built for Fast Impact</strong></h2><p>This is a <strong>reduced format Bootcamp</strong>—no capstone project or discussion groups. Just practical, tested strategies delivered in concise sessions by revenue growth experts who’ve seen it all.</p><h2><strong>Who Should Attend</strong></h2><p>Designed for sales, marketing, CS, and RevOps leaders who want to level-up fast. Whether you're a team of 5 or 30, this program gives you the tactical ammo to move the needle—this quarter.</p><h2><strong>🗓️ Class Dates</strong></h2><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Week 1</strong>: Friday, February 6</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Week 2</strong>: Friday, February 13</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Week 3</strong>: Friday, February 20</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Private Coaching Session Per Company:</strong> Friday, February 27 - Friday, March 6</li></ol><p>All sessions are 60 minutes, live and interactive. If you miss a session, not to worry. All sessions are recorded and are available to participants throughout the course.</p><h2><strong>Spots are limited – Secure your team’s access now.</strong></h2><h3><strong>PRICING</strong></h3><table><tbody><tr><td data-row="2">Single Passes </td><td data-row="2">$995</td></tr></tbody></table><p><br></p><p>Revenue Room™ CXO Members attend for free and their additional team members receive a 10% discount. Please email Coleen Thomson at coleen@h2klabs.com to secure your discount code or if you would like to pay via invoice.</p>

The Revenue Room™ Bootcamp | Sales Plays in 30 Days

<h3>From Square Feet to Surround Sound: How to Sell Year-Round Marketing Solutions</h3><p><strong>Webinar | January 12 | 11:00 AM–12:00 PM EST | Complimentary Registration</strong></p><p><strong>Ready to break out of the booth?</strong> Today’s advertisers, sponsors, and exhibitors aren’t just buying space—they’re buying outcomes. This webinar is designed for event sales and marketing leaders who want to go beyond floor plans and start selling <strong>year-round, multi-channel marketing programs</strong> that drive measurable ROI.</p><p>In this session, we’ll introduce the <strong>Surround Sound Marketing</strong> framework: a powerful approach to packaging elevated experiences, onsite activations, digital engagement, data-driven insights, and matchmaking programs into integrated, full-year solutions.</p><p>You’ll learn:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What Surround Sound Marketing is—and why top sponsors expect it</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Exactly what to sell (beyond booth space)</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to sell it: packaging, enablement, pricing, execution</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>When to sell it: from initial contract to upsells and renewals</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What internal systems and support you need to make it real</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Real-world use cases from leading organizers like RX, Questex, PMMI, and Clarion</li></ol><p>Whether you're already exploring new revenue models or just starting to rethink your sales strategy, this session will give you actionable insights to grow deal size, deepen client partnerships, and create sticky, scalable programs.</p><p><strong>Who should attend:</strong> Sales, marketing, and revenue leaders at event and media organizations looking to evolve their sponsorship and exhibitor strategies.</p><p><strong>Let’s move beyond the square foot.</strong> Surround your audience, and your clients, with value.</p><p>If you have any trouble connecting to the webinar, please email coleen@h2klabs.com.</p>

Surround Sound Marketing - Optimizing In-Person Revenue Streams with Multichannel

Sales Plays in 30 Days 

<h1><strong>🚀 Bootcamp Mini: Sales Plays in 30 Days</strong></h1><h3><strong>Retention, Expansion &amp; New Logo Wins</strong></h3><p>November 10 -  December 10, 2025</p><p><strong>4 Weeks. 3 Live Sessions. 1 Private Coaching Hour.</strong></p><p>Ready to spark real revenue impact—fast? This focused 4-week Mini Bootcamp delivers tactical plays you can activate immediately to stop churn, grow accounts, and close new logos faster.</p><h2><strong>👟 What You’ll Get</strong></h2><p>Over four dynamic weeks, you’ll join other Revenue Trailblazers to learn and apply proven, data-driven techniques designed to unlock revenue growth across your customer lifecycle:</p><h4><br></h4><h4><strong>✅ Session 1 – November 10</strong></h4><h4><strong>Retention Rescue: Stop Revenue Leaks Before They Happen</strong></h4><p>Proactively identify at-risk accounts and close the gaps that lead to controllable churn.</p><h4><strong>✅ Session 2 – November 18</strong></h4><h4><strong>Land-and-Expand Sprints: Turning Happy Customers into Bigger Customers</strong></h4><p>Accelerate expansion and deepen account penetration with focused plays that work.</p><h4><strong>✅ Session 3 – November 24</strong></h4><h4><strong>New-Logo Acceleration: From Intent Signal to Closed-Won</strong></h4><p>Tap into buying signals and shorten the path to acquisition.</p><h4><strong>✅ Session 4 – December 4-10</strong></h4><h4><strong>Book your group coaching session call</strong></h4><p><br></p><h2><strong>🔍 Optional Office Hours – Get Help Where You Need It Most</strong></h2><p>Every participant team can book <strong>one private coaching session</strong> to dive deeper into applying what’s taught—whether it’s a retention playbook review, an expansion strategy refinement, or tightening your new logo GTM motion.</p><h3>Think you'll miss one of the live sessions? Not to worry. All sessions are recorded and immediately available to participants for later viewing.</h3><h2><strong>💡 Built for Fast Impact</strong></h2><p>This is a <strong>reduced format Bootcamp</strong>—no capstone project or discussion groups. Just practical, tested strategies delivered in concise sessions by revenue growth experts who’ve seen it all.</p><h2><strong>🎯 Who Should Attend</strong></h2><p>Designed for sales, marketing, CS, and RevOps leaders who want to level-up fast. Whether you're a team of 5 or 30, this program gives you the tactical ammo to move the needle—this quarter.</p><h2><strong>🗓️ Class Dates</strong></h2><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Week 1</strong>: Monday, November 10</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Week 2</strong>: Tuesday, November 18</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Week 3</strong>: Monday, November 24 </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Week 4:</strong> Wednesday, December 4</li></ol><p>All sessions are 60 minutes, live and interactive. If you miss a session, not to worry. All sessions are recorded and are available to participants throughout the course.</p><p><br></p><h2><strong>🔐 Spots are limited – Secure your team’s access now.</strong></h2><h3><strong>PRICING</strong></h3><table><tbody><tr><td data-row="2">Single Passes </td><td data-row="2" class="ql-align-right">$995</td></tr></tbody></table><p><br></p><p>Revenue Room™ CXO Members receive an additional 10% discount for their teams. Please email Coleen Thomson at coleen@h2klabs.com to secure your discount code or if you would like to pay via invoice. </p>

The Revenue Room™ Bootcamp Mini | Sales Plays in 30 Days

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