As AI accelerates content creation and deepfakes blur reality, trust and experience are emerging as the most defensible drivers of revenue growth. In this episode of The Revenue Room™ Podcast, Philip Thomas, Chief Creative Officer at Informa and Chairman of Cannes Lions, explains why creativity must operate at the executive level, how live experiences compound brand value, and why governance and authenticity are becoming competitive advantages in an automated world.

Revenue leadership requires more than tracking growth. This blog outlines the 10 KPIs CEOs and revenue leaders must monitor to drive execution discipline, margin health, and enterprise value across complex, multi-engine businesses.

Most organizations still measure AI like an automation project — tracking time saved instead of value created. This blog challenges that mindset, reframing AI as a growth engine that directly shapes enterprise valuation. It introduces the Enterprise Value Framework: Offensive (revenue and margin expansion), Defensive (risk mitigation), and Strategic (competitive differentiation). Through actionable dashboards, CEO communication frameworks, and valuation metrics, the article shows how leading boards quantify AI’s impact — not in cost savings, but in market leadership and sustained enterprise growth.