The Channel Company is moving from AI experiments to an AI‑native operating model by embedding human‑in‑the‑loop agents into search, research and workflow products, with 80 % of staff trained, more than 70 k prompts executed, and use cases like CRN Answers tripling search engagement while saving employees roughly 6½ hours per month. Matt Yorke’s roadmap highlights how building proprietary answer engines, data‑driven insights and generative agents can unlock revenue growth, margin expansion and enduring enterprise value for media and events businesses.

At RevvedUP, the Industry in Motion Survey presented by Bombora and H2K Labs showed media and event leaders racing toward data monetization and AI-led growth before most have the infrastructure, ownership, and talent to support it. The survey is open through the end of May.

Learn why Revenue Operations has become essential for CROs. See how RevOps improves forecast accuracy, sales productivity, retention, and revenue efficiency.