In this episode of The Revenue Room Podcast, Hyve Group CEO Mark Shashoua breaks down how the company transformed a fragmented events portfolio into a focused, category-defining growth platform. He shares how Hyve replaced volume and chance-based networking with data-driven outcomes, engineered demand through curated buyer access, and built a scalable operating model that wins budget even in volatile markets. A must-listen for operators responsible for growth, revenue, and portfolio strategy.

Most event businesses grew by adding more. More shows. More cities. More noise. Mark Shashoua did the opposite. In this episode, the Hyve Group CEO explains why scale without focus breaks under pressure, how he turned events into category-defining growth engines, and what happens when you replace chance-based networking with engineered outcomes.

As AI accelerates content creation and deepfakes blur reality, trust and experience are emerging as the most defensible drivers of revenue growth. In this episode of The Revenue Room™ Podcast, Philip Thomas, Chief Creative Officer at Informa and Chairman of Cannes Lions, explains why creativity must operate at the executive level, how live experiences compound brand value, and why governance and authenticity are becoming competitive advantages in an automated world.