In this episode of The Revenue Room™, host Heather Holst-Knudsen welcomes back Narisa Wild, Chief Digital Officer at Clarion Events North America. With more than 26 years building digital products across media, events, and technology, including senior roles at Scripps Networks, Penton, and Informa, Narisa takes us inside how AI is actually showing up at Clarion today. She unpacks Converge+, the AI-powered leads intelligence platform that turns a simple badge scan into a stream of buyer signals spanning pre-event outreach, show-floor conversations, media campaigns, and post-event content. Narisa also shares how Clarion chose to partner rather than build or buy under private equity ownership, why the platform had to be profitable in year one without adding headcount, and what it takes to move a sales organization from selling square footage to selling data as a solution. B2B Events, Event Data Monetization, AI in Events, Lead Intelligence, Data as a Solution, First-Party Data, Private Equity, Build Buy Partner, AI Partnerships, Sales Transformation, Change Management, Digital transformation, Revenue Growth

Clarion Events built a lead intelligence platform in about 12 months under PE ownership, with no build budget. Two weeks later, Informa agreed to acquire the company for roughly $3 billion. Chief Digital Officer Narisa Wild joins The Revenue Room™ Podcast to share how Clarion turned badge scans into buyer signals, and why owning the signal matters most when ownership changes.

Missing growth targets? Before you hire another seller, check the system they’ll inherit. Unreliable data, blended sales motions, and unclear handoffs will slow down even the strongest hire. Here are five tests to run before your next sales hire.