Your 2027 AI budget probably lists tools. The companies that see a return will budget for outcomes instead: the workflow, the cost it replaces, and the person accountable for results. Here are five moves to build an AI budget that can actually prove its ROI.

Great strategy discussions often end with everyone assuming someone else is running with it. Naylor COO Laura Taylor shares how KPI ownership, trusted data, RACI, and smarter cost decisions turn a growth strategy into results on The Revenue Room™ Podcast.

In this episode of The Revenue Room™, host Heather Holst-Knudsen welcomes back Matt Yorke, CEO of The Channel Company (parent of CRN and the leading platform for the global IT channel), for his third appearance on the show. Since his standout session at RevvedUP, Matt has accelerated The Channel Company's AI transformation from a handful of pilots to 27 deployed agents, a governance-first operating model, and a public mandate to become an AI-native company within two years. Matt shares candidly what's worked, what flopped, and how he's now leveraging nearly 50 years of proprietary data—awards entries, behavioral data, campaign data, and 61 annual research studies—to execute a "once-in-a-lifetime pivot" into a predictive growth platform for the channel.