What happens when you build a media company like a software business instead of a publication? Tim Huelskamp, Co-Founder and CEO of 1440, explains how disciplined financial thinking, relentless customer feedback, and a focus on exceptional talent helped grow a daily newsletter to nearly five million readers and a $101 million valuation—all without venture capital.

$101M, 27 People, Zero VC: How Tim Huelskamp Built 1440 Into America's Most Profitable Newsletter

Charter co-founder Jay Lauf on why most AI investment misses the mark, what fewer hours can do for productivity, and the one thing buyers actually pay for in an acquisition.

The 7% Problem: What Jay Lauf Says Most CEOs Get Wrong About AI

Artificial intelligence is changing the way companies operate, but many leaders are making the same mistake: investing heavily in AI tools while neglecting the people expected to use them. In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Jay Lauf, Co-Founder of Charter, to explore why successful AI transformation depends more on organizational design, leadership, and training than on software itself.

Stop Buying AI Tools. Start Buying Back Your People's Time | Jay Lauf, Co-Founder, Charter

In this Revenue Room™ CXO member exclusive webinar, Philip H. Wess and Sean D. Goodman covered the business case and security risks of MCP-connected AI agents: Philip framed the revenue upside (personalization, rev ops automation), while Sean flagged authentication, auditability, and authorization as the top risks, citing that 97% of AI-related breaches stem from poor authentication and that attackers exfiltrate data in ~90 minutes versus ~187 days to detect it. Q&A focused on accountability, board communication, and penetration testing frequency.

MCP, Agentic AI Risk, and the Governance Decisions Leaders Must Make Now Webinar

<h1><strong>Revenue Room™ Salon: Women Who Accelerate &amp; Lead</strong></h1><h3>Revenue&nbsp;Room™ Salon is an inclusive evening celebrating women who are leading business transformation across our industry - and welcomes all executives who support and accelerate diversity in leadership at the highest level.</h3><p><strong>Tuesday, October 6, 2026 | 3:00 – 8:30 p.m.</strong> <strong>The Yale Club of New York City</strong></p><p>Join an intimate circle of senior women leaders—CEOs, Presidents, CROs, CFOs, CDOs, CMOs, and COOs—who are redefining growth and transformation across media, events, and information-driven businesses.</p><p>Set in the storied Yale Club of New York City, this exclusive dinner is designed to foster authentic, unfiltered conversation among women who carry the weight of bold mandates: drive revenue, steer reinvention, and lead teams through complexity.</p><h2><strong>Real Conversations. Around One Table.</strong></h2><p>Over a curated three-course dinner and perfectly paired wines, you’ll exchange hard-won insights with women who sit in seats like yours. Three featured CEOs—trailblazers at the forefront of media and live events—will spark an off-the-record dialogue on:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Leading through inflection points and times of business disruption and systemic change</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Harnessing data for impact and developing unfair competitive advantage</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Cultivating and elevating the next generation of women executives</li></ol><p>This isn’t a panel. It’s a table. And around it, real leaders talk shop—without filters, egos, or PR scripts.</p><h3><strong>Why Attend?</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Unfiltered C‑suite dialogue:</strong> No keynotes. No soundbites. Just candid, peer-to-peer conversation.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Actionable perspective:</strong> Leave with strategic insights you can deploy before year-end.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Fully hosted experience:</strong> Attendance is complimentary—your only investment is your insight and camaraderie.</li></ol><p><strong>Attendance is limited</strong> to 150 guests to ensure intimacy and candor. If you hold a C-Suite P&amp;L role and are serious about accelerating growth, register today.</p><p><strong>Request your invitation by August 31, 2026</strong> to be considered for the Fall Salon. Confirmation and full agenda to follow upon acceptance.</p><p>We look forward to raising a glass and celebrating women who accelerate &amp; lead.</p>

Revenue Room™ Salon - Women Who Accelerate & Lead

<h2>Your AI Agents Are About to Access Your Business. Are You Ready?</h2><p>AI has evolved beyond chatbots.</p><p>Today's AI agents can retrieve information, make decisions, and take action across your CRM, customer data, finance systems, and internal knowledge. The technology enabling this shift—Model Context Protocol (MCP)—is opening up enormous opportunities for productivity and growth.</p><p>It's also creating an entirely new category of governance and security risk.</p><p>In this executive webinar, you'll learn what every business leader needs to understand before giving AI agents access to enterprise data.</p><p>Whether you're exploring AI initiatives or already deploying agentic workflows, this session will help you ask the right questions before small implementation decisions become major business risks.</p><h2>What You'll Learn</h2><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What MCP is—and why it's quickly becoming the standard for connecting AI to enterprise systems</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How AI agents access business applications, customer data, and internal workflows</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The biggest security risks organizations face when deploying AI agents</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why authentication, authorization, and auditability matter more than ever</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to build governance that scales as AI adoption accelerates</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Practical frameworks for balancing innovation with risk management</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The questions every executive, CIO, CISO, CTO, and board member should be asking today</li></ol><h2>Featured Speakers</h2><p><strong>Heather Holst-Knudsen, </strong>Founder, Revenue Room</p><p><strong>Philip Wess, </strong>Data &amp; AI Strategy Advisor</p><p><strong>Sean Goodwin, </strong>Principal, Cybersecurity, Wolf &amp; Company</p><p>Together they explore both sides of the equation: how organizations can unlock business value with AI agents while protecting sensitive data, maintaining governance, and reducing organizational risk.</p><h2>Who Should Watch</h2><p>This session is designed for executives and technology leaders responsible for AI strategy, digital transformation, data, cybersecurity, operations, and governance, including:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>CEOs &amp; Business Leaders</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>CIOs &amp; CTOs</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>CISOs &amp; Security Leaders</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Chief Data &amp; Digital Officers</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Product &amp; Technology Executives</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Revenue Operations Leaders</li></ol><h2>Why This Matters</h2><p>As AI agents become capable of interacting directly with enterprise systems, the question is no longer <em>whether</em> you'll use AI.</p><p>It's whether you've defined what your AI should be allowed to access, what it should be allowed to do, and who is accountable when something goes wrong.</p><p>Watch this on-demand webinar to understand the opportunities, the risks, and the governance strategies that will separate organizations that scale AI successfully from those that expose themselves to unnecessary risk.</p><p>This webinar is part of the <strong><a href="https://www.revenueroomcxo.com" rel="noopener noreferrer" target="_blank">Revenue Room™ CXO</a> Executive Webinar Series</strong>, an exclusive member benefit designed for CEOs and revenue-critical executives navigating growth, AI, pricing, revenue operations, and organizational transformation. Membership provides year-round access to executive peer exchanges, proven decision frameworks, proprietary diagnostics, and a trusted network of leaders solving today's most important revenue challenges together.</p><p>Learn more and apply today for membership at <a href="https://www.revenueroomcxo.com/cxo-membership" rel="noopener noreferrer" target="_blank">www.revenueroomcxo.com/cxo-membership</a>.</p>

MCP, Agentic AI Risk, and the Governance Decisions Leaders Must Make Right Now Webinar

<h3>From Square Feet to Surround Sound: How to Sell Year-Round Marketing Solutions</h3><p><strong>Webinar | January 12 | 11:00 AM–12:00 PM EST | Complimentary Registration</strong></p><p><strong>Ready to break out of the booth?</strong> Today’s advertisers, sponsors, and exhibitors aren’t just buying space—they’re buying outcomes. This webinar is designed for event sales and marketing leaders who want to go beyond floor plans and start selling <strong>year-round, multi-channel marketing programs</strong> that drive measurable ROI.</p><p>In this session, we’ll introduce the <strong>Surround Sound Marketing</strong> framework: a powerful approach to packaging elevated experiences, onsite activations, digital engagement, data-driven insights, and matchmaking programs into integrated, full-year solutions.</p><p>You’ll learn:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What Surround Sound Marketing is—and why top sponsors expect it</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Exactly what to sell (beyond booth space)</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to sell it: packaging, enablement, pricing, execution</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>When to sell it: from initial contract to upsells and renewals</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What internal systems and support you need to make it real</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Real-world use cases from leading organizers like RX, Questex, PMMI, and Clarion</li></ol><p>Whether you're already exploring new revenue models or just starting to rethink your sales strategy, this session will give you actionable insights to grow deal size, deepen client partnerships, and create sticky, scalable programs.</p><p><strong>Who should attend:</strong> Sales, marketing, and revenue leaders at event and media organizations looking to evolve their sponsorship and exhibitor strategies.</p><p><strong>Let’s move beyond the square foot.</strong> Surround your audience, and your clients, with value.</p><p>If you have any trouble connecting to the webinar, please email coleen@h2klabs.com.</p>

Surround Sound Marketing - Optimizing In-Person Revenue Streams with Multichannel

Sales Plays in 30 Days 

<h1><strong>🚀 Bootcamp Mini: Sales Plays in 30 Days</strong></h1><h3><strong>Retention, Expansion &amp; New Logo Wins</strong></h3><p>November 10 -  December 10, 2025</p><p><strong>4 Weeks. 3 Live Sessions. 1 Private Coaching Hour.</strong></p><p>Ready to spark real revenue impact—fast? This focused 4-week Mini Bootcamp delivers tactical plays you can activate immediately to stop churn, grow accounts, and close new logos faster.</p><h2><strong>👟 What You’ll Get</strong></h2><p>Over four dynamic weeks, you’ll join other Revenue Trailblazers to learn and apply proven, data-driven techniques designed to unlock revenue growth across your customer lifecycle:</p><h4><br></h4><h4><strong>✅ Session 1 – November 10</strong></h4><h4><strong>Retention Rescue: Stop Revenue Leaks Before They Happen</strong></h4><p>Proactively identify at-risk accounts and close the gaps that lead to controllable churn.</p><h4><strong>✅ Session 2 – November 18</strong></h4><h4><strong>Land-and-Expand Sprints: Turning Happy Customers into Bigger Customers</strong></h4><p>Accelerate expansion and deepen account penetration with focused plays that work.</p><h4><strong>✅ Session 3 – November 24</strong></h4><h4><strong>New-Logo Acceleration: From Intent Signal to Closed-Won</strong></h4><p>Tap into buying signals and shorten the path to acquisition.</p><h4><strong>✅ Session 4 – December 4-10</strong></h4><h4><strong>Book your group coaching session call</strong></h4><p><br></p><h2><strong>🔍 Optional Office Hours – Get Help Where You Need It Most</strong></h2><p>Every participant team can book <strong>one private coaching session</strong> to dive deeper into applying what’s taught—whether it’s a retention playbook review, an expansion strategy refinement, or tightening your new logo GTM motion.</p><h3>Think you'll miss one of the live sessions? Not to worry. All sessions are recorded and immediately available to participants for later viewing.</h3><h2><strong>💡 Built for Fast Impact</strong></h2><p>This is a <strong>reduced format Bootcamp</strong>—no capstone project or discussion groups. Just practical, tested strategies delivered in concise sessions by revenue growth experts who’ve seen it all.</p><h2><strong>🎯 Who Should Attend</strong></h2><p>Designed for sales, marketing, CS, and RevOps leaders who want to level-up fast. Whether you're a team of 5 or 30, this program gives you the tactical ammo to move the needle—this quarter.</p><h2><strong>🗓️ Class Dates</strong></h2><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Week 1</strong>: Monday, November 10</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Week 2</strong>: Tuesday, November 18</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Week 3</strong>: Monday, November 24 </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Week 4:</strong> Wednesday, December 4</li></ol><p>All sessions are 60 minutes, live and interactive. If you miss a session, not to worry. All sessions are recorded and are available to participants throughout the course.</p><p><br></p><h2><strong>🔐 Spots are limited – Secure your team’s access now.</strong></h2><h3><strong>PRICING</strong></h3><table><tbody><tr><td data-row="2">Single Passes </td><td data-row="2" class="ql-align-right">$995</td></tr></tbody></table><p><br></p><p>Revenue Room™ CXO Members receive an additional 10% discount for their teams. Please email Coleen Thomson at coleen@h2klabs.com to secure your discount code or if you would like to pay via invoice. </p>

The Revenue Room™ Bootcamp Mini | Sales Plays in 30 Days

<h1><strong>Are You AI Ready? Your RevOps Foundation Starts Here</strong></h1><h3>Join industry leaders James Hayes, SVP Revenue Operations, Sales Empowerment Group and Heather Holst-Knudsen, CEO, H2K Labs for the essential preparatory webinar that sets the stage for revenue transformation at RevLab on October 16th.</h3><h3>Thursday, October 16, 2025 | 11:00 AM - 12:00 PM ET | Live Virtual Session</h3><img alt="some-file-78072a33-ad19-4c93-9a80-a0cd78ae6492" src="https://d2xo500swnpgl1.cloudfront.net/uploads/revenueroomconnect/some-file-78072a33-ad19-4c93-9a80-a0cd78ae6492-1759176041267.png"><p><br></p><h2><strong>The Revenue Reality Check</strong></h2><p><strong>70% of companies miss their revenue targets.</strong> The culprit? Operational misalignment that creates friction, wastes resources, and leaves money on the table.</p><p>But here's what the top performers know: <strong>RevOps isn't just another cost center—it's your value creation engine. </strong>When done right, it directly impacts EBITDA expansion, improves retention rates, and accelerates ARR growth.</p><p><strong>This webinar is your blueprint for change.</strong></p><h2><strong>Your 60-Minute Transformation Roadmap</strong></h2><h4><strong>Why RevOps Matters More Than Ever (10 min)</strong></h4><p>Discover how leading organizations are turning RevOps from a support function into a strategic growth lever that drives predictable, scalable revenue.</p><h4><strong>The 7 Essential Building Blocks of RevOps (15 min)</strong></h4><p>Master the core components every revenue leader must have in place:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Pipeline Scrub &amp; Management</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Win/Lost/Slipped Analysis</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Deal Reviews &amp; Forecast Calls</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Quota Attainment Reporting</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Performance Evaluations</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>At-Risk Customer Reviews</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>CRB Monthly Rhythms</li></ol><h4><strong>Deep Dive: The RAISE Framework (15 min)</strong></h4><p>Explore the AI-enabled methodology that's delivered 6X growth for 500+ organizations:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Readiness</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Alignment</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Intelligence</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Systems</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Enablement</li></ol><h4><strong>The AI-RevOps Connection (10 min)</strong></h4><p>Understand why RevOps is the launchpad and AI is the fuel—and <a href="https://salesempowermentgroup.com/revops-assessment/revlab" rel="noopener noreferrer" target="_blank">take our quick assessment to gauge your readiness</a>.</p><h4><strong>Live Q&amp;A with Industry Experts (10 min)</strong></h4><p>Get your burning questions answered by the architects of revenue transformation</p><img alt="some-file-ef0466fd-25e2-4937-8297-5afe084ab9a1" src="https://d2xo500swnpgl1.cloudfront.net/uploads/revenueroomconnect/some-file-ef0466fd-25e2-4937-8297-5afe084ab9a1-1759177586652.png"><h2><strong>Built for Revenue Leaders Ready to Transform</strong></h2><h4><strong>Perfect for RevLab NYC Participants:</strong></h4><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Complete recommended pre-work before November 6th</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Align with your team on foundational concepts</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Access exclusive resources and assessments</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Connect with your peer cohort early</li></ol><h4><strong>Ideal for Leaders Exploring RevLab:</strong></h4><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>CEOs, CROs, CMOs, and RevOps executives</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Teams seeking unified revenue strategies</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Organizations preparing for AI integration</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Leaders tired of missed targets and fragmented operations</li></ol><h2><strong>Leave with Your Revenue Transformation Toolkit</strong></h2><p>✅ <strong>RevOps Readiness Assessment</strong> - Gauge your organization's maturity&nbsp;</p><p>✅ <strong>RAISE Framework Guide</strong> - One-page reference for immediate implementation</p><p>✅ <strong>Revenue Excellence Glossary</strong> - Master the language of modern RevOps</p><p>✅ <strong>Exclusive Networking Access</strong> - Connect with 40+ revenue leaders before November 6th</p><p>✅ <strong>Session Recording</strong> - Review key concepts anytime (RevLab participants only)</p><h2><strong>Learn from Revenue Transformation Experts</strong></h2><img alt="some-file-f29a4f0d-43cd-450d-ac56-6e2e0b859b45" src="https://d2xo500swnpgl1.cloudfront.net/uploads/revenueroomconnect/some-file-f29a4f0d-43cd-450d-ac56-6e2e0b859b45-1759181436731.png"><p><strong>James Hayes,</strong> SVP Revenue Operations, Sales Empowerment Group. Architect of the RAISE methodology and Parabolic GTM approach</p><img alt="some-file-2c5e30d8-a8b6-4e4c-81e1-9b6551b0bfcc" src="https://d2xo500swnpgl1.cloudfront.net/uploads/revenueroomconnect/some-file-2c5e30d8-a8b6-4e4c-81e1-9b6551b0bfcc-1759181498146.jpeg"><p><strong>Heather Holst-Knudsen, </strong>CEO, H2K Labs. Creator of The Revenue Room™ organizational framework and pioneer in data-fueled revenue growth strategies</p><h2><strong>FAQ Section</strong></h2><p><strong>Q: Is this webinar recommended for RevLab NYC attendees?</strong> </p><p>A: Yes, to optimize your time on November 6th, we recommend viewing this webinar. All concepts introduced will be referenced and expanded upon during the November 6th intensive.</p><p><strong>Q: Can my team attend together?</strong> </p><p>A: Absolutely. We encourage teams to participate together to ensure alignment before RevLab NYC.</p><p><strong>Q: Will this be recorded?</strong> </p><p>A: Yes, but only RevLab participants receive recording access. Prospective attendees should plan to attend live.</p><p><strong>Q: What if I can't attend live?</strong> </p><p>A: RevLab participants can watch on-demand. However, live attendance is strongly recommended for Q&amp;A opportunities.</p><img alt="some-file-b9ca2dac-2be2-4ac0-ae14-375464039da1" src="https://d2xo500swnpgl1.cloudfront.net/uploads/revenueroomconnect/some-file-b9ca2dac-2be2-4ac0-ae14-375464039da1-1759177732725.png"><h2><strong>Don't Miss Your Revenue Transformation Starting Point</strong></h2><p>Space is limited and this exclusive session fills quickly. Whether you're preparing for RevLab NYC or exploring your options, this webinar is where your journey to revenue excellence begins.</p><p><strong>Reserve Your Seat Now</strong></p><p><em>Questions? Contact coleen@h2klabs.com</em></p>

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