NEW YORK, October 8, 2026 — The Revenue Room™ today announced the recipients of the 2026 Revenue Room™ Vanguard Awards, recognizing women executives, business leaders and deployed innovations redefining how organizations grow, compete and create measurable enterprise value.

Flat renewals can hide a weakening customer relationship. Drawing on insights from RX USA’s Indiya Okam, this blog explores how tracking product mix, spotting early engagement signals, and aligning sales with customer success can help event businesses uncover hidden contraction, protect valuable accounts, and drive sustainable growth.

A customer spends $100,000 this year and $100,000 next year. Most event businesses call that retention. Indiya Okam calls it a question worth asking. In this episode of The Revenue Room™, Heather Holst-Knudsen speaks with Indiya Okam, Group Vice President of Sales at RX USA, about what happens when a commercial leader trained in mathematics and engineering brings healthcare-grade operating rigor into a relationship-driven events business.