Revenue performance cannot be managed if it is not defined with precision. This KPI and calculations worksheet establishes standardized definitions, formulas, and governance rules across growth, retention, pipeline integrity, funnel efficiency, forecast accuracy, AI workflow quality, and operating cost visibility. Designed for CEOs and revenue leaders, it eliminates metric ambiguity, aligns CRM and finance data, and strengthens predictability. When definitions are consistent and audited, dashboards become decision tools rather than reporting theater, enabling disciplined capital allocation and reliable revenue execution.

AI did not simply add tools to go-to-market teams. It rewrote how revenue organizations must operate. Most companies are experimenting. Few are embedding. The difference shows up in financial impact. This blog outlines the emerging AI operating model used by disciplined revenue teams: • A KPI spine that governs behavior • AI embedded into core revenue workflows • Governance that allows scale without chaos The question is no longer which AI tool to buy. The question is whether AI becomes operating leverage or organized distraction.

In this engaging conversation, Taylor Kessel-Salomonsson, Chief Growth Officer at Naylor Association Solutions, shares her unconventional career journey from marketing to revenue leadership. She emphasizes the importance of storytelling in sales, the need for organizational alignment, and the significance of understanding the buyer journey. Taylor introduces the bow tie model as a new approach to viewing the customer lifecycle and discusses key metrics for revenue success. She also highlights the role of content as a growth engine and the differences between PE-backed and VC-backed companies. Throughout the discussion, Taylor provides valuable insights for CEOs and revenue leaders on becoming more data-driven and building strong relationships with C-suite stakeholders.