A customer spends $100,000 this year and $100,000 next year. Most event businesses call that retention. Indiya Okam calls it a question worth asking. In this episode of The Revenue Room™, Heather Holst-Knudsen speaks with Indiya Okam, Group Vice President of Sales at RX USA, about what happens when a commercial leader trained in mathematics and engineering brings healthcare-grade operating rigor into a relationship-driven events business.

Terrapinn COO Sharon Roessen achieved £470,000 in SaaS savings and launched thirteen Claude skills in five weeks—but those results began months before the tools were deployed. By building a strong foundation of company knowledge, historical records, functional context, and live data connections, Terrapinn turned AI experimentation into measurable business value. This article presents a practical management framework for executives looking to replace redundant software, transform static documents into living systems, strengthen accountability, and make AI fluency part of their hiring strategy.

Revenue Room™ CXO, operated by H2K Labs, today announced the finalists and Honorable Mentions for the 2026 Revenue Room™ Vanguard Awards, recognizing senior women leaders delivering measurable business impact across revenue generation, marketing, product, data, AI and go-to-market transformation.