Most publishers can report traffic. Very few can quantify audience economics. This blog introduces a Growth Intelligence Framework built around 10 predictive metrics that measure acquisition economics, activation signals, retention risk, expansion behavior, and capital efficiency. The shift is from isolated content metrics to lifecycle revenue intelligence across multi-stream monetization models including subscriptions, sponsorships, programmatic, events, and data. The goal is simple: measure audience value, not just audience size.

In this episode of The Revenue Room™, host Heather Holst-Knudsen sits down with visionary media and advertising executive, President and Founder of Monarch Advisory Collective, Laura Molen. With a career spanning MTV Networks, Paramount, Univision, and NBCUniversal, Laura has had a front-row seat to every major shift in media over the last two decades. Laura shares her incredible journey of navigating constant industry disruption—from the days when cable challenged broadcast television, to the rise of social media fandoms, to the streaming revolution. She offers an inside look at how she spearheaded NBCUniversal’s "One Platform" cross-channel strategy, successfully led the high-stakes launch of Peacock's ad-supported streaming business, and ultimately made the brave personal decision to step away from the C-suite to focus on her family and advisory work.

Over two decades, Metter has grown regional food festivals into nationally recognized economic drivers. Her thesis is simple: live experiences are not cost centers. They are revenue platforms capable of compounding value across multiple stakeholders.