In this engaging conversation, Taylor Kessel-Salomonsson, Chief Growth Officer at Naylor Association Solutions, shares her unconventional career journey from marketing to revenue leadership. She emphasizes the importance of storytelling in sales, the need for organizational alignment, and the significance of understanding the buyer journey. Taylor introduces the bow tie model as a new approach to viewing the customer lifecycle and discusses key metrics for revenue success. She also highlights the role of content as a growth engine and the differences between PE-backed and VC-backed companies. Throughout the discussion, Taylor provides valuable insights for CEOs and revenue leaders on becoming more data-driven and building strong relationships with C-suite stakeholders.

In a recent episode of *The Revenue Room™*, Taylor Kessel-Salomonsson challenges CEOs to rethink their relationship with data, arguing that an “all green” dashboard can mask deeper revenue issues. Drawing on her experience across SaaS, media, and associations, she explains how leaders must move beyond vanity metrics and apply Bow Tie rigor to the full customer lifecycle — focusing not just on acquisition, but on retention, expansion, and true unit economics to build sustainable enterprise value.

As AI accelerates content creation and deepfakes blur reality, trust and experience are emerging as the most defensible drivers of revenue growth. In this episode of The Revenue Room™ Podcast, Philip Thomas, Chief Creative Officer at Informa and Chairman of Cannes Lions, explains why creativity must operate at the executive level, how live experiences compound brand value, and why governance and authenticity are becoming competitive advantages in an automated world.