Flat renewals can hide a weakening customer relationship. Drawing on insights from RX USA’s Indiya Okam, this blog explores how tracking product mix, spotting early engagement signals, and aligning sales with customer success can help event businesses uncover hidden contraction, protect valuable accounts, and drive sustainable growth.

A customer spends $100,000 this year and $100,000 next year. Most event businesses call that retention. Indiya Okam calls it a question worth asking. In this episode of The Revenue Room™, Heather Holst-Knudsen speaks with Indiya Okam, Group Vice President of Sales at RX USA, about what happens when a commercial leader trained in mathematics and engineering brings healthcare-grade operating rigor into a relationship-driven events business.

Terrapinn COO Sharon Roessen achieved £470,000 in SaaS savings and launched thirteen Claude skills in five weeks—but those results began months before the tools were deployed. By building a strong foundation of company knowledge, historical records, functional context, and live data connections, Terrapinn turned AI experimentation into measurable business value. This article presents a practical management framework for executives looking to replace redundant software, transform static documents into living systems, strengthen accountability, and make AI fluency part of their hiring strategy.