Jessica Sibley’s RevvedUP keynote made the case that legacy media transformation is not about chasing trends. It is about turning trusted journalism into revenue growth, profitability acceleration, and enterprise value creation.

At RevvedUP, Mark Shashoua, CEO, Hyve argued that the best event companies are no longer selling space, sponsorship, or generic networking. They are building category-defining platforms around senior buyers, measurable meetings, and year-round access. Event Strategy, Revenue Growth, Hosted Buyer Model, Market-Making, Event Monetization, Category Ownership, Hyve Group, RevvedUP 2026, B2B Events, Executive Leadership

In Session 1 of the Revenue Performance Accelerator™ Bootcamp, I walked participants through the five-layer AI Operating Model that I have built — and continue to build — inside my own business. Data. Signal. Workflow. Coaching. Governance. Five layers that work together to turn AI from a scattered productivity experiment into a repeatable revenue execution system. The insight I keep coming back to is this: signal without workflow is just another dashboard. And most organizations have plenty of dashboards and not nearly enough action. Here is how I think about building the operating model that changes that.