AI risk used to be mostly about what people pasted into chatbots. MCP changes the stakes by giving agents a standard way to connect to enterprise systems. The new unit of risk is no longer the model alone. It is the agent plus its toolbelt.

The New AI Attack Surface: Agents, MCP, and the Toolbelt Problem

Part 1 showed the new attack surface. Part 2 laid out the guardrails. Part 3 answers the question that determines whether any of this works: who owns the agent, who approves the risk, who measures the value, and who shuts it down when needed?

Agent Governance Is an Operating Model, Not a Policy

Agents can create operating leverage, but only if they run inside clear boundaries. This post lays out the minimum guardrail stack every enterprise needs before production agents connect to CRM, customer data, finance, event systems, or collaboration tools.

Zero Trust for AI Agents: Six Guardrails Before MCP Scales

At RevvedUP 2026, Amanda Kahlow, CEO and founder of 1mind, argued that the traditional go-to-market model is reaching its breaking point. For CEOs in media, events, and data/information services, the real opportunity in agentic AI is not replacing salespeople. It is redesigning expensive, slow, handoff-heavy revenue motions around speed, memory, and measurable unit economics.

Your Revenue Team Is Not Broken. Your Model Is Too Slow.

<h1><strong>Revenue Room™ Salon: Women Who Accelerate &amp; Lead</strong></h1><h3>Revenue&nbsp;Room™ Salon is an inclusive evening celebrating women who are leading business transformation across our industry - and welcomes all executives who support and accelerate diversity in leadership at the highest level.</h3><p><strong>Tuesday, October 6, 2026 | 3:00 – 8:30 p.m.</strong> <strong>The Yale Club of New York City</strong></p><p>Join an intimate circle of senior women leaders—CEOs, Presidents, CROs, CFOs, CDOs, CMOs, and COOs—who are redefining growth and transformation across media, events, and information-driven businesses.</p><p>Set in the storied Yale Club of New York City, this exclusive dinner is designed to foster authentic, unfiltered conversation among women who carry the weight of bold mandates: drive revenue, steer reinvention, and lead teams through complexity.</p><h2><strong>Real Conversations. Around One Table.</strong></h2><p>Over a curated three-course dinner and perfectly paired wines, you’ll exchange hard-won insights with women who sit in seats like yours. Three featured CEOs—trailblazers at the forefront of media and live events—will spark an off-the-record dialogue on:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Leading through inflection points and times of business disruption and systemic change</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Harnessing data for impact and developing unfair competitive advantage</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Cultivating and elevating the next generation of women executives</li></ol><p>This isn’t a panel. It’s a table. And around it, real leaders talk shop—without filters, egos, or PR scripts.</p><h3><strong>Why Attend?</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Unfiltered C‑suite dialogue:</strong> No keynotes. No soundbites. Just candid, peer-to-peer conversation.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Actionable perspective:</strong> Leave with strategic insights you can deploy before year-end.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Fully hosted experience:</strong> Attendance is complimentary—your only investment is your insight and camaraderie.</li></ol><p><strong>Attendance is limited</strong> to 150 guests to ensure intimacy and candor. If you hold a C-Suite P&amp;L role and are serious about accelerating growth, register today.</p><p><strong>Request your invitation by August 31, 2026</strong> to be considered for the Fall Salon. Confirmation and full agenda to follow upon acceptance.</p><p>We look forward to raising a glass and celebrating women who accelerate &amp; lead.</p>

Revenue Room™ Salon - Women Who Accelerate & Lead

<h1><strong>Bootcamp Mini: Sales Plays in 30 Days</strong></h1><h3><strong>Retention, Expansion &amp; New Logo Wins</strong></h3><p>February 6 - February 27, 2026</p><p><strong>4 Weeks. 3 Live Sessions. 1 Private Coaching Hour.</strong></p><p>Ready to spark real revenue impact—fast? This focused 4-week Mini Bootcamp delivers tactical plays you can activate immediately to stop churn, grow accounts, and close new logos faster.</p><p><br></p><h2><strong>What You’ll Get</strong></h2><p>Over four dynamic weeks, you’ll join other Revenue Trailblazers to learn and apply proven, data-driven techniques designed to unlock revenue growth across your customer lifecycle:</p><h4><br></h4><h4><strong>✅ Session 1 – February 6</strong></h4><h4><strong>Retention Rescue: Stop Revenue Leaks Before They Happen</strong></h4><p>Proactively identify at-risk accounts and close the gaps that lead to controllable churn.</p><h4><strong>✅ Session 2 – February 13</strong></h4><h4><strong>Land-and-Expand Sprints: Turning Happy Customers into Bigger Customers</strong></h4><p>Accelerate expansion and deepen account penetration with focused plays that work.</p><h4><strong>✅ Session 3 – February 20</strong></h4><h4><strong>New-Logo Acceleration: From Intent Signal to Closed-Won</strong></h4><p>Tap into buying signals and shorten the path to acquisition.</p><h4><strong>✅ Session 4 – February 27 - March 6</strong></h4><h4><strong>Book your group coaching session call</strong></h4><p><br></p><h2><strong>Optional Office Hours – Get Help Where You Need It Most</strong></h2><p>Every participant team can book <strong>one private coaching session</strong> to dive deeper into applying what’s taught—whether it’s a retention playbook review, an expansion strategy refinement, or tightening your new logo GTM motion.</p><h3>Think you'll miss one of the live sessions? Not to worry. All sessions are recorded and immediately available to participants for later viewing.</h3><h2><strong>Built for Fast Impact</strong></h2><p>This is a <strong>reduced format Bootcamp</strong>—no capstone project or discussion groups. Just practical, tested strategies delivered in concise sessions by revenue growth experts who’ve seen it all.</p><h2><strong>Who Should Attend</strong></h2><p>Designed for sales, marketing, CS, and RevOps leaders who want to level-up fast. Whether you're a team of 5 or 30, this program gives you the tactical ammo to move the needle—this quarter.</p><h2><strong>🗓️ Class Dates</strong></h2><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Week 1</strong>: Friday, February 6</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Week 2</strong>: Friday, February 13</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Week 3</strong>: Friday, February 20</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Private Coaching Session Per Company:</strong> Friday, February 27 - Friday, March 6</li></ol><p>All sessions are 60 minutes, live and interactive. If you miss a session, not to worry. All sessions are recorded and are available to participants throughout the course.</p><h2><strong>Spots are limited – Secure your team’s access now.</strong></h2><h3><strong>PRICING</strong></h3><table><tbody><tr><td data-row="2">Single Passes </td><td data-row="2">$995</td></tr></tbody></table><p><br></p><p>Revenue Room™ CXO Members attend for free and their additional team members receive a 10% discount. Please email Coleen Thomson at coleen@h2klabs.com to secure your discount code or if you would like to pay via invoice.</p>

The Revenue Room™ Bootcamp | Sales Plays in 30 Days

<h3>From Square Feet to Surround Sound: How to Sell Year-Round Marketing Solutions</h3><p><strong>Webinar | January 12 | 11:00 AM–12:00 PM EST | Complimentary Registration</strong></p><p><strong>Ready to break out of the booth?</strong> Today’s advertisers, sponsors, and exhibitors aren’t just buying space—they’re buying outcomes. This webinar is designed for event sales and marketing leaders who want to go beyond floor plans and start selling <strong>year-round, multi-channel marketing programs</strong> that drive measurable ROI.</p><p>In this session, we’ll introduce the <strong>Surround Sound Marketing</strong> framework: a powerful approach to packaging elevated experiences, onsite activations, digital engagement, data-driven insights, and matchmaking programs into integrated, full-year solutions.</p><p>You’ll learn:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What Surround Sound Marketing is—and why top sponsors expect it</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Exactly what to sell (beyond booth space)</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to sell it: packaging, enablement, pricing, execution</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>When to sell it: from initial contract to upsells and renewals</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What internal systems and support you need to make it real</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Real-world use cases from leading organizers like RX, Questex, PMMI, and Clarion</li></ol><p>Whether you're already exploring new revenue models or just starting to rethink your sales strategy, this session will give you actionable insights to grow deal size, deepen client partnerships, and create sticky, scalable programs.</p><p><strong>Who should attend:</strong> Sales, marketing, and revenue leaders at event and media organizations looking to evolve their sponsorship and exhibitor strategies.</p><p><strong>Let’s move beyond the square foot.</strong> Surround your audience, and your clients, with value.</p><p>If you have any trouble connecting to the webinar, please email coleen@h2klabs.com.</p>

Surround Sound Marketing - Optimizing In-Person Revenue Streams with Multichannel

Sales Plays in 30 Days 

<h1><strong>🚀 Bootcamp Mini: Sales Plays in 30 Days</strong></h1><h3><strong>Retention, Expansion &amp; New Logo Wins</strong></h3><p>November 10 -  December 10, 2025</p><p><strong>4 Weeks. 3 Live Sessions. 1 Private Coaching Hour.</strong></p><p>Ready to spark real revenue impact—fast? This focused 4-week Mini Bootcamp delivers tactical plays you can activate immediately to stop churn, grow accounts, and close new logos faster.</p><h2><strong>👟 What You’ll Get</strong></h2><p>Over four dynamic weeks, you’ll join other Revenue Trailblazers to learn and apply proven, data-driven techniques designed to unlock revenue growth across your customer lifecycle:</p><h4><br></h4><h4><strong>✅ Session 1 – November 10</strong></h4><h4><strong>Retention Rescue: Stop Revenue Leaks Before They Happen</strong></h4><p>Proactively identify at-risk accounts and close the gaps that lead to controllable churn.</p><h4><strong>✅ Session 2 – November 18</strong></h4><h4><strong>Land-and-Expand Sprints: Turning Happy Customers into Bigger Customers</strong></h4><p>Accelerate expansion and deepen account penetration with focused plays that work.</p><h4><strong>✅ Session 3 – November 24</strong></h4><h4><strong>New-Logo Acceleration: From Intent Signal to Closed-Won</strong></h4><p>Tap into buying signals and shorten the path to acquisition.</p><h4><strong>✅ Session 4 – December 4-10</strong></h4><h4><strong>Book your group coaching session call</strong></h4><p><br></p><h2><strong>🔍 Optional Office Hours – Get Help Where You Need It Most</strong></h2><p>Every participant team can book <strong>one private coaching session</strong> to dive deeper into applying what’s taught—whether it’s a retention playbook review, an expansion strategy refinement, or tightening your new logo GTM motion.</p><h3>Think you'll miss one of the live sessions? Not to worry. All sessions are recorded and immediately available to participants for later viewing.</h3><h2><strong>💡 Built for Fast Impact</strong></h2><p>This is a <strong>reduced format Bootcamp</strong>—no capstone project or discussion groups. Just practical, tested strategies delivered in concise sessions by revenue growth experts who’ve seen it all.</p><h2><strong>🎯 Who Should Attend</strong></h2><p>Designed for sales, marketing, CS, and RevOps leaders who want to level-up fast. Whether you're a team of 5 or 30, this program gives you the tactical ammo to move the needle—this quarter.</p><h2><strong>🗓️ Class Dates</strong></h2><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Week 1</strong>: Monday, November 10</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Week 2</strong>: Tuesday, November 18</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Week 3</strong>: Monday, November 24 </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Week 4:</strong> Wednesday, December 4</li></ol><p>All sessions are 60 minutes, live and interactive. If you miss a session, not to worry. All sessions are recorded and are available to participants throughout the course.</p><p><br></p><h2><strong>🔐 Spots are limited – Secure your team’s access now.</strong></h2><h3><strong>PRICING</strong></h3><table><tbody><tr><td data-row="2">Single Passes </td><td data-row="2" class="ql-align-right">$995</td></tr></tbody></table><p><br></p><p>Revenue Room™ CXO Members receive an additional 10% discount for their teams. Please email Coleen Thomson at coleen@h2klabs.com to secure your discount code or if you would like to pay via invoice. </p>

The Revenue Room™ Bootcamp Mini | Sales Plays in 30 Days

<h1><strong>Are You AI Ready? Your RevOps Foundation Starts Here</strong></h1><h3>Join industry leaders James Hayes, SVP Revenue Operations, Sales Empowerment Group and Heather Holst-Knudsen, CEO, H2K Labs for the essential preparatory webinar that sets the stage for revenue transformation at RevLab on October 16th.</h3><h3>Thursday, October 16, 2025 | 11:00 AM - 12:00 PM ET | Live Virtual Session</h3><img alt="some-file-78072a33-ad19-4c93-9a80-a0cd78ae6492" src="https://d2xo500swnpgl1.cloudfront.net/uploads/revenueroomconnect/some-file-78072a33-ad19-4c93-9a80-a0cd78ae6492-1759176041267.png"><p><br></p><h2><strong>The Revenue Reality Check</strong></h2><p><strong>70% of companies miss their revenue targets.</strong> The culprit? Operational misalignment that creates friction, wastes resources, and leaves money on the table.</p><p>But here's what the top performers know: <strong>RevOps isn't just another cost center—it's your value creation engine. </strong>When done right, it directly impacts EBITDA expansion, improves retention rates, and accelerates ARR growth.</p><p><strong>This webinar is your blueprint for change.</strong></p><h2><strong>Your 60-Minute Transformation Roadmap</strong></h2><h4><strong>Why RevOps Matters More Than Ever (10 min)</strong></h4><p>Discover how leading organizations are turning RevOps from a support function into a strategic growth lever that drives predictable, scalable revenue.</p><h4><strong>The 7 Essential Building Blocks of RevOps (15 min)</strong></h4><p>Master the core components every revenue leader must have in place:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Pipeline Scrub &amp; Management</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Win/Lost/Slipped Analysis</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Deal Reviews &amp; Forecast Calls</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Quota Attainment Reporting</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Performance Evaluations</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>At-Risk Customer Reviews</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>CRB Monthly Rhythms</li></ol><h4><strong>Deep Dive: The RAISE Framework (15 min)</strong></h4><p>Explore the AI-enabled methodology that's delivered 6X growth for 500+ organizations:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Readiness</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Alignment</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Intelligence</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Systems</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Enablement</li></ol><h4><strong>The AI-RevOps Connection (10 min)</strong></h4><p>Understand why RevOps is the launchpad and AI is the fuel—and <a href="https://salesempowermentgroup.com/revops-assessment/revlab" rel="noopener noreferrer" target="_blank">take our quick assessment to gauge your readiness</a>.</p><h4><strong>Live Q&amp;A with Industry Experts (10 min)</strong></h4><p>Get your burning questions answered by the architects of revenue transformation</p><img alt="some-file-ef0466fd-25e2-4937-8297-5afe084ab9a1" src="https://d2xo500swnpgl1.cloudfront.net/uploads/revenueroomconnect/some-file-ef0466fd-25e2-4937-8297-5afe084ab9a1-1759177586652.png"><h2><strong>Built for Revenue Leaders Ready to Transform</strong></h2><h4><strong>Perfect for RevLab NYC Participants:</strong></h4><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Complete recommended pre-work before November 6th</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Align with your team on foundational concepts</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Access exclusive resources and assessments</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Connect with your peer cohort early</li></ol><h4><strong>Ideal for Leaders Exploring RevLab:</strong></h4><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>CEOs, CROs, CMOs, and RevOps executives</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Teams seeking unified revenue strategies</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Organizations preparing for AI integration</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Leaders tired of missed targets and fragmented operations</li></ol><h2><strong>Leave with Your Revenue Transformation Toolkit</strong></h2><p>✅ <strong>RevOps Readiness Assessment</strong> - Gauge your organization's maturity&nbsp;</p><p>✅ <strong>RAISE Framework Guide</strong> - One-page reference for immediate implementation</p><p>✅ <strong>Revenue Excellence Glossary</strong> - Master the language of modern RevOps</p><p>✅ <strong>Exclusive Networking Access</strong> - Connect with 40+ revenue leaders before November 6th</p><p>✅ <strong>Session Recording</strong> - Review key concepts anytime (RevLab participants only)</p><h2><strong>Learn from Revenue Transformation Experts</strong></h2><img alt="some-file-f29a4f0d-43cd-450d-ac56-6e2e0b859b45" src="https://d2xo500swnpgl1.cloudfront.net/uploads/revenueroomconnect/some-file-f29a4f0d-43cd-450d-ac56-6e2e0b859b45-1759181436731.png"><p><strong>James Hayes,</strong> SVP Revenue Operations, Sales Empowerment Group. Architect of the RAISE methodology and Parabolic GTM approach</p><img alt="some-file-2c5e30d8-a8b6-4e4c-81e1-9b6551b0bfcc" src="https://d2xo500swnpgl1.cloudfront.net/uploads/revenueroomconnect/some-file-2c5e30d8-a8b6-4e4c-81e1-9b6551b0bfcc-1759181498146.jpeg"><p><strong>Heather Holst-Knudsen, </strong>CEO, H2K Labs. Creator of The Revenue Room™ organizational framework and pioneer in data-fueled revenue growth strategies</p><h2><strong>FAQ Section</strong></h2><p><strong>Q: Is this webinar recommended for RevLab NYC attendees?</strong> </p><p>A: Yes, to optimize your time on November 6th, we recommend viewing this webinar. All concepts introduced will be referenced and expanded upon during the November 6th intensive.</p><p><strong>Q: Can my team attend together?</strong> </p><p>A: Absolutely. We encourage teams to participate together to ensure alignment before RevLab NYC.</p><p><strong>Q: Will this be recorded?</strong> </p><p>A: Yes, but only RevLab participants receive recording access. Prospective attendees should plan to attend live.</p><p><strong>Q: What if I can't attend live?</strong> </p><p>A: RevLab participants can watch on-demand. However, live attendance is strongly recommended for Q&amp;A opportunities.</p><img alt="some-file-b9ca2dac-2be2-4ac0-ae14-375464039da1" src="https://d2xo500swnpgl1.cloudfront.net/uploads/revenueroomconnect/some-file-b9ca2dac-2be2-4ac0-ae14-375464039da1-1759177732725.png"><h2><strong>Don't Miss Your Revenue Transformation Starting Point</strong></h2><p>Space is limited and this exclusive session fills quickly. Whether you're preparing for RevLab NYC or exploring your options, this webinar is where your journey to revenue excellence begins.</p><p><strong>Reserve Your Seat Now</strong></p><p><em>Questions? Contact coleen@h2klabs.com</em></p>

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