In Season 4, Episode 11 of The Revenue Room™ Podcast, host Heather Holst-Knudsen sits down with Allie Karas, Senior Vice President of Content at MJH Life Sciences®. Allie began her career as a political reporter in New York, built her early digital news experience at NBCUniversal and Newsmax, and joined MJH in 2018 to lead a two-person editorial team serving infectious disease clinicians. Today she leads more than 140 people across 50+ healthcare brands spanning oncology, specialty care, managed care, pharmacy, and industry sciences. B2B Media, AI in Media, AI Transformation, Healthcare Media, Content Strategy, Content Operations, Editorial Leadership, Trust and Accuracy, AI Governance, Responsible AI, Audience Engagement, First-Party Data, Zero-Click Search, AI Search, Video Strategy, Podcast Strategy, Media Monetization, Digital Transformation, Leadership, Talent and Hiring, CEO Strategy, Revenue Growth

AI doesn’t pay back on its own. It pays back when the operating model changes with it. MarketCast’s Aditi Sinha joins The Revenue Room™ Podcast to share how rebuilding data, workflows, and pricing around the client’s decision turns AI into margin and pricing power.

In this episode of The Revenue Room™, host Heather Holst-Knudsen welcomes back Narisa Wild, Chief Digital Officer at Clarion Events North America. With more than 26 years building digital products across media, events, and technology, including senior roles at Scripps Networks, Penton, and Informa, Narisa takes us inside how AI is actually showing up at Clarion today. She unpacks Converge+, the AI-powered leads intelligence platform that turns a simple badge scan into a stream of buyer signals spanning pre-event outreach, show-floor conversations, media campaigns, and post-event content. Narisa also shares how Clarion chose to partner rather than build or buy under private equity ownership, why the platform had to be profitable in year one without adding headcount, and what it takes to move a sales organization from selling square footage to selling data as a solution. B2B Events, Event Data Monetization, AI in Events, Lead Intelligence, Data as a Solution, First-Party Data, Private Equity, Build Buy Partner, AI Partnerships, Sales Transformation, Change Management, Digital transformation, Revenue Growth