In this powerful RevvedUP keynote, Phil Thomas, Chairman of Cannes Lions and Chief Creative Officer of Informa Global Brands, reveals why trust, belonging, emotion, and community are becoming the ultimate competitive moat for modern businesses. Phil breaks down the future of B2B growth through a bold lens: scale alone is no longer enough. As automation, AI, and technology remove friction, the businesses that win will be those that create meaningful experiences people remember and communities people want to belong to.

Anthea Stratigos, Co-Founder & CEO of Outsell, Inc. introduces the Outsell Accelerate AI Framework, revealing the five pillars companies need to build an offensive and defensive AI strategy, future-proof revenue streams, strengthen governance, and position themselves for growth in product innovation, smart data, and AI licensing.

Diana Florescu introduces a powerful and underutilized growth model, turning unsold or discounted media and event inventory into investment capital. Instead of letting advertising space go to waste, media and event companies can deploy it as “media capital” to invest in high-growth brands, generating both immediate revenue and long-term equity upside. By connecting underutilized inventory with challenger brands that need awareness but lack traditional budgets, this model unlocks new revenue streams, attracts new customers, and aligns media owners with the growth of emerging companies. In a world where AI is reshaping discovery and reducing reliance on performance marketing, Florescu argues that brand-building and strategic partnerships will become even more critical - and this model offers a scalable way to participate in that shift.