🚀 The Audience Accelerator

Charting the Course from Acquisition to Engagement to Monetization

July 16 – August 27, 2025 | A 7-Week Live Virtual Bootcamp

Build an Audience That Sticks — and Spends

In today’s crowded digital landscape, it’s not enough to simply grow an audience—you need to build one that’s deeply engaged, loyal, and ready to act.

Welcome to The Audience Accelerator—a 7-week immersive Bootcamp for ambitious media, content, event, and digital product teams ready to master the end-to-end audience growth journey: → From first click to loyal user. → From passive browser to paying subscriber. → From fragmented teams to unified strategy.

This program is live, hands-on, and designed to help you build real momentum. Whether you're refining an audience growth strategy, increasing engagement, or activating new revenue channels—this Bootcamp delivers practical frameworks, shared learning, and executive-ready deliverables.

👥 Who Should Attend

This Bootcamp is built for cross-functional teams inside media, publishing, and digital product companies who are ready to accelerate engagement and revenue growth. Ideal participants include:

1. Audience Development, Marketing & Editorial Teams
2. Product Management & Digital Strategy Leaders
3. Marketing Ops, Data/Analytics & RevOps Professionals
4. Revenue and Subscription Owners

Whether you’re building from scratch or scaling success, this Bootcamp gives you the tools to connect strategy to execution.

📅 Weekly Breakdown

Each week includes 1 hour of live instruction + 1 hour of team collaboration.

🧠 What You'll Learn

By the end of this Bootcamp, you’ll walk away with:

1. A cohesive cross-functional strategy for audience acquisition and monetization
2. A user journey map aligned to cohorts and conversion triggers
3. A subscription growth plan backed by metrics, KPIs, and a 30/60/90-day roadmap
4. Insight into data-driven retention and re-engagement tactics
5. New models for gating content, growing email lists, and driving conversions
6. A clear understanding of how to measure, refine, and expand your audience business

🎓 Your Capstone: Subscription Growth Plan

Throughout the Bootcamp, teams will develop a Subscription Growth Plan that:

1. Tackles a real business challenge
2. Applies course frameworks and data insights
3. Targets impact with clear metrics
4. Includes a 30/60/90-day launch and execution roadmap

Final presentations are made during Week 7 in a private 1:1 coaching session.

💼 Instructor-Led. Real-World Focus.

The Bootcamp is led by Mike Bennett, digital transformation advisor and media monetization strategist.

Both bring decades of industry experience turning data and strategy into growth—and will be your guides throughout the experience.

🎙 Meet Your Instructor: Michael Bennett

Independent Consultant & Subscription Growth Strategist

Michael Bennett is a veteran audience architect with over 30 years of experience transforming how media companies acquire, engage, and monetize their audiences. A former senior executive at Thomson Reuters, ALM Media, and Life Science Connect, Mike has led enterprise-wide initiatives that turn casual readers into loyal, paying subscribers.

Known for his sharp strategic lens and collaborative approach, Mike builds high-performance subscription funnels and brings entire organizations along with him. His proven playbook covers everything from tightening acquisition channels and optimizing onboarding to boosting engagement, reducing churn, and expanding lifetime value (LTV).

What sets Mike apart is his ability to create cross-functional momentum around audience growth. He aligns editorial, product, data, and revenue teams around a shared vision—and delivers tactical clarity on what really moves the needle.

At The Audience Accelerator, Mike brings the same battle-tested frameworks and real-world strategies he uses with top publishers to help Bootcamp participants go from theory to traction. Whether you’re stuck in a subscriber plateau or gearing up for your next growth wave, Mike will show you how to transform your audience from passive to profitable.

Investment & Team Pricing

🔹 This Cohort is capped at 100 participants.

Lock in special rates by registering now - offer ends June 15th!

🔥 Exclusive Offer: 15% Discount for Revenue Room™ CXO Members & 2025 RevvedUP Attendees! Use code TRRCXORUP at checkout! 🔥

Secure your spot now! 🚀

Register using the registration form, or if you are booking a mid- to large-sized team and would prefer to be invoiced, email Coleen Thomson at [email protected].

Questions? Email Coleen Thomson at [email protected] to book your team.