Program Update: RevLab NYC is Moving to 2026

To ensure the caliber of experience you expect, we’re rescheduling. Here’s how to stay involved and accelerate your revenue transformation now:

1. Get 2026 updates
2. Take the 5-minute RevOps Readiness Assessment
3. Listen to the Free Webinar: Building the Foundation for Revenue Excellence
4. Download the Revenue Excellence Playbook

Why We’re Rescheduling

1. Q4 is selling season—and you told us it’s a tough time to bring teams together. Because RevLab’s strength lies in hands-on, team-based working groups, we’re moving the event to 2026. The new timing will open the door for more team participation, richer collaboration, and expanded case studies.

The Revenue Crisis Is Real

Across the digital economy, companies are facing a revenue crisis: growth rates down 25% since 2020, customer acquisition costs skyrocketing, and sales reps spending only 21% of their time actually selling.

The traditional approach to revenue generation - with disconnected data, siloed teams, and manual processes - is no longer sustainable. The companies that will thrive are those that unify their revenue operations into one integrated system.

RevLab NYC is where 40+ senior-level revenue teams come together to master this transformation. Co-produced by H2K Labs and Sales Empowerment Group, this rapid learning half-day workshop delivers the proven frameworks and actionable blueprints you need to build a unified Revenue Center of Excellence.

From Fragmentation to Unification

What Fragmentation Costs You:

1. Only 21% of time spent selling - sales reps waste 79% on non-revenue activities
2. Rising CAC ratios eating into profitability
3. Disconnected data leading to missed opportunities
4. Siloed teams working against each other
5. 75% of enterprises missed 2023 revenue targets

What Unification Delivers:

1. 49% win rate on forecasted deals (vs. industry average of 15-25%)
2. 30% reduction in go-to-market expenses
3. 6X average revenue growth
4. 2X more time for actual selling with AI enablement
5. 8% quarterly revenue increase from sales enablement

Your Proven System for Portfolio Value Creation

RevLab brings together two organizations that understand how to drive systematic revenue growth in PE-backed companies:

H2K Labs - Battle-tested operators who've built and scaled revenue engines in media, events, and data businesses. Creators of The Revenue Room™ organizational construct that breaks down silos and accelerates growth.

Sales Empowerment Group - SEG is the creator of the RAISE framework, which integrates a connected tech stack to accelerate AI maturity, and Parabolic GTM, which has delivered 6X growth for over 500 organizations.

Who Should Attend

RevLab is exclusively for senior executives ready to transform their revenue operations:

1. C-Suite leaders transforming revenue models
2. Chief Revenue Officers seeking competitive advantage
3. Chief Sales & Commercial Officers driving data-driven revenue performance
4. Chief Marketing Officers aligning with revenue goals
5. Revenue Operations Leaders building unified systems and predictive analytics
6. Private Equity Operating Partners accelerating portfolio value

Your Profile:

1. Responsible for revenue growth and transformation
2. Experiencing the pain of fragmented operations
3. Ready to invest in systematic change
4. Committed to breaking down silos
5. Seeking proven frameworks, not theory

 What You'll Take Away

Immediate Deliverables:

1. Revenue Excellence Playbook with 8 comprehensive chapters
2. RAISE Framework implementation guide
3. Revenue Room™ organizational blueprint
4. AI Maturity Assessment results and roadmap
5. 90-day action plan customized to your business

Ongoing Support:

1. 3 monthly one hour Q&A sessions with RevLab faculty
2. Private RevLab NYC community for continued collaboration
3. Implementation resources and templates
4. Direct access to transformation experts

Proven Outcomes:

1. Based on implementations across 500+ organizations:
2. 69% average pipeline increase
3. 44 days faster sales cycles
4. 35% reduction in team size through AI enablement
5. 125% increase in marketing-generated pipeline

The AI-Powered Advantage

1. Sales reps spend only 21% of their time on actual selling activities, but AI-enabled performers can raise that to 43%—more than doubling selling time (Ebsta, 2025; supported by Salesforce/HubSpot research).
2. Companies deploying generative AI for content creation have achieved 20–30% cost reductions in content production, as well as significant ROI gains (Boston Consulting Group, 2025).
3. Organizations adopting AI-driven demand generation tools have seen up to 85% organic traffic growth and a 32% increase in targeted keyword rankings in just six months (LinkedIn case study, 2025).
4. AI-powered sales enablement solutions have delivered a 25% boost in sales productivity within months of implementation (Salesforce, as cited by SuperAGI, 2025).

Meet the Speakers

James Hayes, SVP, RevOps at Sales Empowerment Group is a dynamic speaker and builder with expertise in revenue operations, data architecture, and go-to-market strategy. He leads SEG’s RevOps offering, aligning data, technology, process, and people to create scalable, repeatable growth systems.

Heather Holst-Knudsen, CEO of H2K Labs and The Revenue Room™, created The Revenue Room™ framework to help companies unify teams, use data smarter, and build stronger revenue engines. With deep experience across media, SaaS, and digital growth, she brings practical strategies that drive results.