RevLab DC: Monetizing Your Data in Media, Events, & Associations

Date: July 15, 2025 | Time: 11:30 - 4:00 PM EST| Location: The Watergate Washington, DC

Cost to attend: $ 495 Non-Members | $ 395 Members

Unlock the Power of Your Audience Data. Transform Insight Into Income.

The next RevLab DC dives into one of the most powerful — and under-leveraged — growth strategies for media and event businesses today: Data Monetization.

Whether you're sitting on rich behavioral insights, event engagement data, or subscriber activity, there's likely hidden revenue waiting to be activated. This RevLab gives you the frameworks, real-world examples, and practical tools to identify and commercialize your most valuable data assets.

🔍 What You'll Learn

1. The top data monetization models being used by leading media, events, and associations
2. How to build audience and advertiser/sponsor-facing data subscription products (think: insights dashboards, custom reports, benchmark portals, and more)
3. Real examples of subscription data revenue in action
4. How to assess your data's commercial potential with our Data Value Canvas
5. Strategies to turn event data and audience signals into premium lead generation subscription models
6. The building blocks of a sustainable, privacy-compliant data business model

🧠 Who's This For?

C-suite leaders in:

1. B2B Media & Publishing
2. Event & Conference Organizers
3. Associations
4. Data Products & Audience Strategy
5. Sales, Marketing, Data and Product Senior-Level Functions

🛠️ What's Included

1. A half-day RevLab rapid learning experience
2. Interactive frameworks & worksheets
3. Use case examples from the field
4. Lunch and networking
5. Post-session recap & toolset

🗣️ Why Attend

Too many organizations are rich in data but poor in monetization strategy, a situation increasingly concerning to boards focused on adding repeatable and scalable revenue streams. This session will change how you look at the data you already own — and give you the tools to turn it into scalable, recurring, and sponsorable revenue, directly addressing board-level priorities.

🔍 Purpose

To help C-level executives leading data-intensive businesses identify, structure, and activate high-potential data monetization strategies—especially about first-party audience data, behavioral insights, and campaign and market intelligence.

Learning Objectives

Participants will:

1. Understand data monetization models relevant to both the sell-side (advertisers, sponsors, exhibitors) and buy-side (audience, subscribers, members).
2. Evaluate your organization’s data assets for monetization potential.
3. Map data to commercial use cases (e.g., data subscription models, data-enhanced demand generation, audience intelligence platforms, marketing intelligence platforms).
4. Explore subscription and membership models for data-rich offerings.
5. Learn how to package, price, and operationalize data as a product.
6. Navigate the privacy, governance, and legal considerations of monetizing data.