From Legacy to Tech-Enabled: How MEDQOR is Transforming Healthcare Media
Speaker
Brian serves as Chairman and CEO of Torch.AI, a company he founded in 2017. He has more than 20 years of experience leading mission driven, high growth, technology focused companies. Brian is a member of the Board of Trustees of The U.S. Army University / CGSC Foundation and the current president and chairman of the Armed Forces Communications and Electronics Association (AFCEA) Kansas City chapter. He has a Top Secret / Sensitive Compartmentalized Information (TS/SCI) clearance.
Torch.AI helps the defense and intelligence community rapidly and more effectively operationalize artificial intelligence in high risk environments via patented innovations in AI for enterprise data management and analytics. Unlike traditional government contractors, the company's team of experts takes calculated risks to self-fund R&D behind the scenes and then sells complete products "off-the-shelf" to mission owners. Torch.AI conducts deep research into understanding how AI and new processing techniques can improve a growing array of national security needs. This allows mission owners to go from ideation to full capability deployment in weeks and months, instead of years. Prior to Torch.AI, Brian launched or acquired several companies all focused on technology and data connectivity. His companies collectively serve nearly 10 million users and more than 1,300 clients. In 2001, he launched his first company which focused on using data to monitor and influence consumer behavior at sporting events. In 2005, he acquired a former employer, a global marketing technology company. In 2009, Brian acquired California based MEDQOR from Wells Fargo and as Chairman guided growth of the assets into the premier information business exclusively focused on the FDA regulated medical device and pharmaceutical market. The MEDQOR acquisition rapidly evolved his concepts around leveraging data at scale to solve problems. In 2012, he began investing in what would eventually become the Torch artificial intelligence software platform.
Brian’s past companies have been recognized as a Small Business of the Year by the Greater Kansas City Chamber of Commerce and multiple Inc. 500 award winners. He has been featured in Forbes magazine for concepts around data encapsulation. He received the Defense Innovation Award at DITAC in 2017. He was named as an Ernst & Young Entrepreneur of the Year 2022 Heartland Award winner.
As a member of the Board of Trustees of The Army University and CGSC Foundation, Brian contributes directly to the enrichment of the U.S. Army’s academic framework and support to soldiers and their families at a critical time in their careers.
SUMMARY
In this episode, Heather sits down with Brian Weaver, the innovative mind behind Chronicle, MEDQOR's proprietary data platform that is redefining how B2B media companies deliver performance and prove ROI.
Brian shares the story of acquiring MEDQOR in 2009—then a traditional print publisher—and turning it into a data-powered marketing engine that delivers buyer intelligence, real-time leads, and measurable outcomes. He pulls back the curtain on how Chronicle combines AI, CRM integration, and predictive analytics to create a completely new value proposition for healthcare marketers—and how it’s scalable across verticals.
This is a masterclass for any media, events, or B2B leader looking to move beyond impressions and into the era of performance-proofed media.
Key Takeaways: -Why media companies need to evolve from content sellers to strategic growth partners -How Chronicle turns passive media engagement into revenue-driving buyer signals -What it takes to build proprietary platforms that deliver guaranteed performance -The power of first-party data in transforming advertiser relationships and revenue models -Why today’s marketers demand proof—and how media companies can rise to meet it
About Brian Weaver
Brian is the Chairman of MEDQOR, a healthcare intelligence media company and CEO of Torch.AI, an AI-powered data infrastructure platform. He’s an expert in behavioral data science and enterprise-grade machine learning and an endurance athlete who brings that same mindset to business transformation.
CONTENT & TRANSCRIPT
