0:00 – 2:15 – Introduction
Heather Holst-Knudsen introduces Narisa, CEO and founder of The Finery Report. The discussion focuses on global luxury markets, brand strategies, and the intersection of retail, hospitality, and experiences.
2:15 – 9:42 – Narisa’s Background
Narisa shares her career journey, from launching luxury brands in Asia to founding The Finery Report. She discusses her expertise in brand positioning, market entry, and consumer engagement in the luxury sector.
9:42 – 15:30 – State of the Global Luxury Market
Exploration of market trends post-pandemic, including strong rebounds in Asia, changing consumer expectations, and how digital transformation is reshaping luxury experiences.
15:30 – 21:58 – The Role of Storytelling
Narisa emphasizes the importance of authentic brand storytelling in creating emotional connections with high-end consumers and maintaining brand prestige.
21:58 – 29:10 – Cross-Industry Collaborations
How partnerships between luxury brands, hotels, and experiential platforms create deeper consumer engagement and open new revenue streams.
29:10 – 36:27 – Data and Consumer Insights
Discussion on the role of consumer data in shaping luxury brand strategies, predicting trends, and customizing experiences for VIP clientele.
36:27 – 44:20 – Sustainability in Luxury
How sustainability is becoming a key expectation among affluent consumers, and the strategies brands are adopting to meet these demands without compromising exclusivity.
44:20 – 50:55 – Marketing Strategies for the Luxury Sector
Narisa outlines the importance of personalization, curated experiences, and blending digital with physical touchpoints to build lasting loyalty.
50:55 – 58:30 – Challenges in Luxury Brand Growth
Obstacles such as market saturation, maintaining brand heritage, and navigating geopolitical factors that influence consumer spending.
58:30 – 1:03:00 – Final Thoughts & Advice
Narisa shares advice for emerging brands: invest in storytelling, use data smartly, and focus on building authentic, long-term relationships with consumers.
