The session focused on strategies to accelerate new logo acquisition using modern, signal-driven sales plays. It covered how to use competitive intelligence, buyer intent signals, and omnichannel outreach to engage high-value prospects at the right moments. Participants learned why traditional static ABM is ineffective today and how agile, personalized, and automated approaches lead to faster pipeline creation. The session also emphasized tracking key engagement metrics and building repeatable plays that can scale across the sales team.