RevvedUP 2026

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Revenue leaks in B2B media and events can significantly impact profitability, but they are addressable with the right strategies. In this article, we'll tackle 10 of the most common causes of revenue leak, including inefficient lead management, pricing inconsistencies, and underutilized customer data. By implementing AI-powered tools, optimizing processes, and leveraging comprehensive analytics, you can plug these leaks and drive substantial improvements in revenue performance across your organization.

Top 10 Causes of Revenue Leak and What to Do About It

Revenue leadership requires more than tracking growth. This blog outlines the 10 KPIs CEOs and revenue leaders must monitor to drive execution discipline, margin health, and enterprise value across complex, multi-engine businesses.

The 10 KPIs Every CEO and Revenue Leader Should Obsess Over in 2026

Join Heather Holst-Knudsen, CEO of H2K Labs & Reveue Room™ Connect, as she interviews Anne Lafère, Group CEO of Easyfairs, about her journey from initially not liking trade shows to becoming a visionary leader in the events industry. In this insightful conversation, Anne shares how Easyfairs has built a data-driven business model that enhances both exhibitor and visitor experiences.
Key topics covered:

Anne's 26-year career growth at Easyfairs
- The transition from family-owned to private equity partnership
- Their innovative co-CEO leadership model with Matt Benyon
- Data-driven strategies including AI-powered recommendations and predictive analytics
- Creating 365 community engagement beyond physical events
- Talent management through data visualization and heatmapping

Discover how Easyfairs has positioned itself for global growth while maintaining operational excellence and a people-first approach to technology.

#EventTech #DataDrivenBusiness #TradeShows #RevenuePodcast #EventManagement #LeadershipInsights

The Data-Driven Magic Behind EasyFairs' Success with Anne Lafère, Group CEO, Easyfairs

As CEOs navigate 2025’s volatile landscape—rising tariffs, economic uncertainty, and a growing crisis of GTM inefficiency—one thing is clear: commercial productivity isn’t just a KPI, it’s a survival strategy. Retention is no longer a back-office metric—it’s your front line. In this blog, we break down how the smartest CEOs are tackling bloated sales cycles, misaligned teams, and preventable churn to build leaner, smarter, revenue machines. From AI-powered pipeline insights to data-driven customer engagement, this is your blueprint for turning gift-wrapped churn into a competitive advantage.

The Hidden Revenue Killer: Churn You Gift-Wrapped

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