

Building the Foundation for Revenue Excellence
Are You AI Ready? Your RevOps Foundation Starts Here
Join industry leaders James Hayes, SVP Revenue Operations, Sales Empowerment Group and Heather Holst-Knudsen, CEO, H2K Labs for the essential preparatory webinar that sets the stage for revenue transformation at RevLab on October 16th.
Thursday, October 16, 2025 | 11:00 AM - 12:00 PM ET | Live Virtual Session

The Revenue Reality Check
70% of companies miss their revenue targets. The culprit? Operational misalignment that creates friction, wastes resources, and leaves money on the table.
But here's what the top performers know: RevOps isn't just another cost center—it's your value creation engine. When done right, it directly impacts EBITDA expansion, improves retention rates, and accelerates ARR growth.
This webinar is your blueprint for change.
Your 60-Minute Transformation Roadmap
Why RevOps Matters More Than Ever (10 min)
Discover how leading organizations are turning RevOps from a support function into a strategic growth lever that drives predictable, scalable revenue.
The 7 Essential Building Blocks of RevOps (15 min)
Master the core components every revenue leader must have in place:
- Pipeline Scrub & Management
- Win/Lost/Slipped Analysis
- Deal Reviews & Forecast Calls
- Quota Attainment Reporting
- Performance Evaluations
- At-Risk Customer Reviews
- CRB Monthly Rhythms
Deep Dive: The RAISE Framework (15 min)
Explore the AI-enabled methodology that's delivered 6X growth for 500+ organizations:
- Readiness
- Alignment
- Intelligence
- Systems
- Enablement
The AI-RevOps Connection (10 min)
Understand why RevOps is the launchpad and AI is the fuel—and take our quick assessment to gauge your readiness.
Live Q&A with Industry Experts (10 min)
Get your burning questions answered by the architects of revenue transformation

Built for Revenue Leaders Ready to Transform
Perfect for RevLab NYC Participants:
- Complete recommended pre-work before November 6th
- Align with your team on foundational concepts
- Access exclusive resources and assessments
- Connect with your peer cohort early
Ideal for Leaders Exploring RevLab:
- CEOs, CROs, CMOs, and RevOps executives
- Teams seeking unified revenue strategies
- Organizations preparing for AI integration
- Leaders tired of missed targets and fragmented operations
Leave with Your Revenue Transformation Toolkit
✅ RevOps Readiness Assessment - Gauge your organization's maturity
✅ RAISE Framework Guide - One-page reference for immediate implementation
✅ Revenue Excellence Glossary - Master the language of modern RevOps
✅ Exclusive Networking Access - Connect with 40+ revenue leaders before November 6th
✅ Session Recording - Review key concepts anytime (RevLab participants only)
Learn from Revenue Transformation Experts

James Hayes, SVP Revenue Operations, Sales Empowerment Group. Architect of the RAISE methodology and Parabolic GTM approach

Heather Holst-Knudsen, CEO, H2K Labs. Creator of The Revenue Room™ organizational framework and pioneer in data-fueled revenue growth strategies
FAQ Section
Q: Is this webinar recommended for RevLab NYC attendees?
A: Yes, to optimize your time on November 6th, we recommend viewing this webinar. All concepts introduced will be referenced and expanded upon during the November 6th intensive.
Q: Can my team attend together?
A: Absolutely. We encourage teams to participate together to ensure alignment before RevLab NYC.
Q: Will this be recorded?
A: Yes, but only RevLab participants receive recording access. Prospective attendees should plan to attend live.
Q: What if I can't attend live?
A: RevLab participants can watch on-demand. However, live attendance is strongly recommended for Q&A opportunities.

Don't Miss Your Revenue Transformation Starting Point
Space is limited and this exclusive session fills quickly. Whether you're preparing for RevLab NYC or exploring your options, this webinar is where your journey to revenue excellence begins.
Reserve Your Seat Now
Questions? Contact [email protected]
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