Driving Data-Driven GTM and Revenue Motions When the Market Won’t Sit Still
Speakers
Tina has over 20 years of experience in the data and analytics industry. Tina joined Fusable in 2022, bringing strategic leadership and expertise in propelling business growth through innovative data-driven strategies.
Prior to Fusable, she served most recently as the SVP of Shared Services at Dun & Bradstreet where she was committed to understanding customer needs to drive growth, forging client relationships, and implementing sales methodologies with client satisfaction at the core.
Tina holds a Master of Business Administration and a Bachelor of Science in Economics from the University of Delaware.
Constance Sayers is the President of Government Executive Media Group (GEMG), where she leads revenue growth and strategic programs across all GEMG brands. She is the visionary behind the launch of Route Fifty, an award-winning digital publication for state and local government leaders. Her innovative leadership in product development, marketing, and sales strategy has earned her a place on Folio’s “Folio 100” list of innovators in 2014 and 2015, as well as a spot among the “Top Women in Media” in 2015.
Before her current role, Sayers was Publisher of GEMG, where she helped launch the Defense One brand. During her time at National Journal, she managed high-profile partnerships with CBS News and ABC News for the 2008 and 2012 Presidential Elections, producing over 38 events and an award-winning mobile app. Her media experience also includes leadership roles at CQ/Roll Call, where she earned a Chairman’s Award for revenue growth.
Sayers is also known for her public service work, having co-founded the Service to America Medals (SAMMIES) and played a key role in the Excellence in Government Conference. She holds an M.A. in English from George Mason University and graduated Magna Cum Laude with a B.A. in Writing from the University of Pittsburgh.
Kate Spellman is a seasoned leader with a distinguished career in the media and events industry, bringing a wealth of expertise in driving growth, innovation, and strategic leadership. Currently, she serves as Chief Commercial Officer (CCO) at Questex, a role she assumed in August 2023 after serving as Chief Marketing Officer (CMO) from 2018 to 2023.
Prior to Questex, Spellman was President of Informa Engage, where she led revenue growth initiatives and strategic client engagement. During her time at Penton, she significantly elevated the company’s enterprise value by tripling it, while also driving marketing and data services revenue to an impressive $40 million.
With over three decades of industry experience, her visionary leadership has left a lasting impact across multiple organizations. Spellman holds a degree in Political Science, with a minor in Philosophy, from Ohio Wesleyan University.
SUMMARY
Revenue leadership in 2026 is increasingly complex, with non-linear funnels, noisy signals, and constant pressure to drive growth while maintaining profitability in an AI-accelerated environment. This panel brings together B2B and B2C leaders to highlight both the differences and common ground across their models—where B2C focuses on audience scale, trust, and advertiser outcomes, and B2B emphasizes high-intent demand, conversion, and retention. Across both, the unifying themes are the importance of first-party data, faster and more precise decision-making, and a shift toward value-driven engagement. The discussion underscores how organizations are rethinking pipeline metrics, leveraging AI for real operational impact (not just noise), restructuring commercial teams, and adopting disciplined strategies to balance growth with sustainable margins.
CONTENT & TRANSCRIPT
Overall Takeaway
