Stop Buying AI Tools. Start Buying Back Your People's Time | Jay Lauf, Co-Founder, Charter
Speakers

Heather Holst-Knudsen is a distinguished figure and expert in the events, media, marketing and technology sectors. Using her extensive experience, she guides clients in adapting to structural economic and market changes, seizing the chance to innovate and evolve. She specializes in digital and data disruption and opportunity, exploring how these overarching factors can impact revenue growth,customer-centricity, operational efficiency, profit margins, and the overall valuation of companies in both public and private markets. Her journey began at her family business, Thomas Publishing Company, where she honed her skills. She further expanded her expertise by holding positions at early industry giants Miller Freeman, Reed Elsevier, and IDG. Returning to Thomas Publishing, Heather founded and spearheaded Manufacturing Enterprise Communications, an integrated media portfolio connecting buyers and sellers in the manufacturing and technology sectors. Starting in 2015 and spanning the next seven years, she leveraged her expertise as a revenue and business leader in various SaaS businesses, including Feathr, Gleanin, Brella and Edflex. Heather is deeply passionate about digital innovation, data monetization, and AI and how these strategies fuel revenue growth, profitability, and company valuation. To serve and create value for clients in these areas, she launched H2K Labs, dedicated to generating and leveraging value through data for media, business information, events, and adjacent technology and service markets.

Jay Lauf is the Co-Founder of Charter, a media and research company focused on the future of work and on building new frameworks so people and organizations thrive. He served as president in his first year and continues to lead the commercial strategy, sponsorship partnerships, and event programming, including the Charter Workplace Summit. Beyond Charter, He advised and invested in media and technology companies, including ScrollStack, Enquire.ai, and Atlas Obscura. Jay joined Quartz as its founding publisher when the global business news brand launched in September 2012, and went on to serve as co-CEO and ultimately Chairman through the end of 2019. They built an innovative advertising model that earned recognition from Digiday, AdWeek, the Headliner Awards, and the Deadline Club. He opened offices in London, New Delhi, San Francisco, and Chicago, and produced events across those cities as well as Seattle, Washington DC, and Nairobi. Quartz grew to more than $30M in annual revenue, and alongside with his co-CEO Kevin Delaney and Atlantic Media leadership, Jay led the company's sale to Uzabase in 2018. Before Quartz, he led The Atlantic's revitalization as publisher, delivering its first profit in decades and transitioning it into what Ad Age called "an ultra-modern, multi-platform juggernaut." Jay was named AdWeek's Publisher of the Year in 2012 and AdAge's Publishing Executive of the Year in 2010. He joined Atlantic Media after seven years at Wired, where he rose from advertising director to publisher and helped lead the brand's reinvigoration after the dot-com collapse. Jay also won Condé Nast's Gold Award for Top Performance in 2007, and Wired was named AdWeek's "Magazine of the Decade" for the 2000s.
SUMMARY
Artificial intelligence is changing the way companies operate, but many leaders are making the same mistake: investing heavily in AI tools while neglecting the people expected to use them. In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Jay Lauf, Co-Founder of Charter, to explore why successful AI transformation depends more on organizational design, leadership, and training than on software itself.
CONTENT & TRANSCRIPT
