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Beyond Scale: Why Human Connection Is the Next Competitive Moat with Phil Thomas

Posted Aug 24, 2026 | Views 1
# RevvedUP 2026
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Philip Thomas
Executive Chairman @ Informa Festivals

Over three decades of leading global businesses, I have focussed on growth, innovation, and transformation across digital, marketing, events, and media.

Currently, I serve as Executive Chairman of Informa Festivals, partnering with very talented people on the development of a portfolio of global events, including Cannes Lions, Game Developers Conference, Money 20/20, Black Hat, and the Tech Week portfolio, including London Tech Week.

As CEO of Ascential, a FTSE 250 company, I spearheaded major M&A initiatives, and returned over £850 million to shareholders.

I led the development and growth of Cannes Lions and Money 20/20 from their acquisitions by Ascential, at a combined cost of £185 million, to their ultimate sale to Informa for £1.2 billion in 2024 — achieving a 55% premium and one of the highest multiples ever seen in the sector.

My board and advisory roles — including positions with the BBC, Media Trust, and Malaria No More— allow me to focus on talent, innovation, and equity within the media and marketing industries and beyond. I was recognized as an Agent of Change by Management Today for my work on gender equality. I am an Honorary Fellow of the Institute of Practitioners in Advertising.

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SUMMARY

In this powerful RevvedUP keynote, Phil Thomas, Chairman of Cannes Lions and Chief Creative Officer of Informa Global Brands, reveals why trust, belonging, emotion, and community are becoming the ultimate competitive moat for modern businesses.

Phil breaks down the future of B2B growth through a bold lens: scale alone is no longer enough. As automation, AI, and technology remove friction, the businesses that win will be those that create meaningful experiences people remember and communities people want to belong to.

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