Opt Out of AI and AI Will Opt Out of You Speaker: Pete Pachal

In this sharp and timely RevvedUP session, Pete Pachal, Founder of The Media Copilot, breaks down one of the biggest strategic shifts facing publishers, media companies, and brands today: Generative Engine Optimization (GEO).

As AI platforms like ChatGPT, Google AI Overviews, and Perplexity become the new discovery layer, Pete explains why the old debate of “block bots or let them crawl” is outdated. The real challenge is no longer about protecting content alone, it’s about maintaining authority, discoverability, and relevance in an AI-powered ecosystem.

This session reveals why GEO is rapidly becoming the next evolution of SEO and why media companies that fail to adapt risk disappearing from the conversations shaping audience trust, traffic, and future revenue.