The Storyteller’s Edge: How Forbes Uses First-Party Data to Drive Brand Results Rebeca Solorzano

In this RevvedUP session, Rebecca Solorzano of Forbes reveals how one of the world’s most iconic media brands is transforming first-party data into a strategic storytelling engine that drives stronger partnerships, smarter targeting, and measurable brand results.

As digital, social, content, and AI reshape media, Forbes is moving beyond traditional audience metrics and building a more sophisticated model centered on quality, context, and actionable insight. Rebecca shares how Forbes evolved its revenue operations, sales strategy, and client lifecycle by turning data into narrative and storytelling into enterprise value.