Why Your Next Revenue Stream Isn't More Content - It's Saving Your Audience Time

Heather Holst-Knudsen is a distinguished figure and expert in the events, media, marketing and technology sectors. Using her extensive experience, she guides clients in adapting to structural economic and market changes, seizing the chance to innovate and evolve. She specializes in digital and data disruption and opportunity, exploring how these overarching factors can impact revenue growth,customer-centricity, operational efficiency, profit margins, and the overall valuation of companies in both public and private markets. Her journey began at her family business, Thomas Publishing Company, where she honed her skills. She further expanded her expertise by holding positions at early industry giants Miller Freeman, Reed Elsevier, and IDG. Returning to Thomas Publishing, Heather founded and spearheaded Manufacturing Enterprise Communications, an integrated media portfolio connecting buyers and sellers in the manufacturing and technology sectors. Starting in 2015 and spanning the next seven years, she leveraged her expertise as a revenue and business leader in various SaaS businesses, including Feathr, Gleanin, Brella and Edflex. Heather is deeply passionate about digital innovation, data monetization, and AI and how these strategies fuel revenue growth, profitability, and company valuation. To serve and create value for clients in these areas, she launched H2K Labs, dedicated to generating and leveraging value through data for media, business information, events, and adjacent technology and service markets.

David Newcorn is a customer-focused digital media executive with more than 25 years of experience building profitable B2B digital media businesses. Throughout his career, he has led cross-functional teams across sales, marketing, editorial, and production, consistently turning strategy into execution and driving sustainable growth. David is known for his ability to not only develop innovative digital products, but also to design, staff, and implement the business processes required to scale them successfully. His work bridges media, technology, and revenue, with a strong emphasis on customer value and operational excellence. His expertise spans digital business strategy, product development, and content operations, including deep experience with SEO and SEM, content management systems, information architecture, database publishing, web analytics, email marketing, market research, and product positioning. He also brings hands-on leadership in workflow creation and usability-driven design. With a long track record of helping B2B media organizations modernize, monetize, and grow, David brings a practical, customer-first perspective on what it takes to build durable digital media businesses.