This blog explores Janice Liu’s perspective on how overreliance on performance metrics is quietly weakening B2B brands. It outlines why leadership must restore strategic clarity, protect long-term brand value, and use AI and measurement with discipline.

This blog outlines how data influences modern M&A across valuation, due diligence, risk, integration, and long-term growth. Leaders must treat data as a core asset, not an afterthought. Those who do will accelerate value creation across their portfolios.

In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Sean Griffey, co-founder and former CEO of Industry Dive, one of the biggest B2B media success stories of the past decade. Sean shares the real playbook behind scaling Industry Dive from five scrappy newsletters into a multi-vertical powerhouse that reached millions of executives, generated $100M+ in revenue, and ultimately sold to Informa for over $500M. Heather and Sean unpack what made the model work—from niche-audience obsession, to portfolio-wide sales strategy, to operational discipline most media companies still struggle to adopt. Sean also reflects on intent data, first-party strategies, sales org structure, account penetration, AI’s impact on search and audience behavior, and the evolving relationship between digital media and events. This is a rare, behind-the-scenes look at how one of the most respected operators in B2B media built a modern, high-margin, high-value company by focusing on what really matters: audience, product, and customer outcomes.