Brian Weaver, CEO of Torch.AI and MEDQOR, shares how he transformed a legacy healthcare media company into a performance-driven, tech-enabled platform. Through the development of Chronicle, MEDQOR now delivers real-time buyer intelligence, predictive analytics, and CRM-integrated leads—replacing impressions with provable ROI. This case study offers a bold blueprint for modernizing B2B media in an AI-powered marketing era.

From Legacy to Tech-Enabled: How MEDQOR is Transforming Healthcare Media

In today’s fast-changing media and event landscape, reactive sales models no longer cut it. This blog outlines how to modernize your revenue approach by aligning cross-functional teams, embracing data transparency, and focusing on predictive indicators. Learn how to build a scalable, accountable, and future-ready revenue engine.

The Modern Revenue Reset

Discover how AI is transforming the event management industry by enhancing attendee support, optimizing event planning, and ensuring security. Learn about the benefits and challenges of integrating AI technologies in event management.

Revolutionizing Events with AI

Discover the essential steps to creating a robust Revenue Operating Plan tailored for the B2B sector. Learn how to align products with customer needs, generate demand, optimize pipeline management, deliver exceptional value, expand your client base, and continuously refine your processes for sustained growth.

Building Your Revenue Operating Plan

<h1>RevLab DC: Monetizing Your Data in Media, Events, &amp; Associations</h1>Date: July 15, 2025 | Time: 11:30 - 4:30 PM EST| Location: The Watergate Washington, DCCost to attend: $ 495 Non-Members | $ 395 Members<h2>Unlock the Power of Your Audience Data. Transform Insight Into Income.</h2>The next RevLab DC dives into one of the most powerful — and under-leveraged — growth strategies for media and event businesses today: Data Monetization.Whether you're sitting on rich behavioral insights, event engagement data, or subscriber activity, there's likely hidden revenue waiting to be activated. This RevLab gives you the frameworks, real-world examples, and practical tools to identify and commercialize your most valuable data assets.Registration is only $495 for Non-Members and $395 for Members of Revenue Room™ CXO. Consider the value, your registration includes:<ol><li data-list="bullet">Half-day professional development and networking</li><li data-list="bullet">Lunch and break</li><li data-list="bullet">Data Value Canvas (value: $495)</li><li data-list="bullet">Data Monetization Playbook (value: $295)</li><li data-list="bullet">One-hour post-event consultation to help you determine where and how to start (value: $400)</li><li data-list="bullet">10% discount to join Revenue Revenue™ CXO if you qualify</li></ol>We believe transformation happens in partnership. When you're ready to lead with data, we’re ready to invest in the acceleration of your strategic roadmap.<h3>What You'll Learn</h3><ol><li data-list="bullet">The top data monetization models being used by leading media, events, and associations</li><li data-list="bullet">How to build audience and advertiser/sponsor-facing data subscription products (think: insights dashboards, custom reports, benchmark portals, and more)</li><li data-list="bullet">Real examples of subscription data revenue in action</li><li data-list="bullet">How to assess your data's commercial potential with our Data Value Canvas</li><li data-list="bullet">Strategies to turn event data and audience signals into premium lead generation subscription models</li><li data-list="bullet">The building blocks of a sustainable, privacy-compliant data business model</li></ol><h3>Who's This For?</h3>C-suite leaders in:<ol><li data-list="bullet">B2B Media &amp; Publishing</li><li data-list="bullet">Event &amp; Conference Organizers</li><li data-list="bullet">Associations</li><li data-list="bullet">Data Products &amp; Audience Strategy</li><li data-list="bullet">Sales, Marketing, Data and Product Senior-Level Functions</li></ol><h3>Why Attend</h3>Too many organizations are rich in data but poor in monetization strategy, a situation increasingly concerning to boards focused on adding repeatable and scalable revenue streams. This session will change how you look at the data you already own — and give you the tools to turn it into scalable, recurring, and sponsorable revenue, directly addressing board-level priorities.<h2>Expected Outcomes</h2>Participants will:<ol><li data-list="bullet">Understand data monetization models relevant to both the sell-side (advertisers, sponsors, exhibitors) and buy-side (audience, subscribers, members).</li><li data-list="bullet">Evaluate your organization’s data assets for monetization potential.</li><li data-list="bullet">Map data to commercial use cases (e.g., data subscription models, data-enhanced demand generation, audience intelligence platforms, marketing intelligence platforms).</li><li data-list="bullet">Explore subscription and membership models for data-rich offerings.</li><li data-list="bullet">Learn how to package, price, and operationalize data as a product.</li><li data-list="bullet">Navigate the privacy, governance, and legal considerations of monetizing data.</li></ol>

RevLab DC

<h1>🚀 The Audience Accelerator</h1>Charting the Course from Acquisition to Engagement to MonetizationSeptember 10 - October 22, 2025 | A 7-Week Live Virtual Bootcamp<h3>Build an Audience That Sticks — and Spends</h3>In today’s crowded digital landscape, it’s not enough to simply grow an audience—you need to build one that’s deeply engaged, loyal, and ready to act.Welcome to The Audience Accelerator—a 7-week immersive Bootcamp for ambitious media, content, event, and digital product teams ready to master the end-to-end audience growth journey: → From first click to loyal user. → From passive browser to paying subscriber. → From fragmented teams to unified strategy.This program is live, hands-on, and designed to help you build real momentum. Whether you're refining an audience growth strategy, increasing engagement, or activating new revenue channels—this Bootcamp delivers practical frameworks, shared learning, and executive-ready deliverables.<h3>👥 Who Should Attend</h3>This Bootcamp is built for cross-functional teams inside media, publishing, and digital product companies who are ready to accelerate engagement and revenue growth. Ideal participants include:<ol><li data-list="bullet">Audience Development, Marketing &amp; Editorial Teams</li><li data-list="bullet">Product Management &amp; Digital Strategy Leaders</li><li data-list="bullet">Marketing Ops, Data/Analytics &amp; RevOps Professionals</li><li data-list="bullet">Revenue and Subscription Owners</li></ol>Whether you’re building from scratch or scaling success, this Bootcamp gives you the tools to connect strategy to execution.<h3>📅 Weekly Breakdown</h3>Each week includes 1 hour of live instruction + 1 hour of team collaboration.<table><tbody><tr><td data-row="row-bssz">Date</td><td data-row="row-bssz">Session Title</td><td data-row="row-bssz">Description</td></tr><tr><td data-row="row-dtzj">Wed, Sept. 10 | 1:00 - 2:00 PM EST</td><td data-row="row-dtzj">Unified for Growth</td><td data-row="row-dtzj">Align teams across editorial, data, marketing, sales, and product to define your audience growth strategy and shared KPIs.</td></tr><tr><td data-row="row-e5d6">Wed, Sept. 17 | 1:00 - 2:00 PM EST</td><td data-row="row-e5d6">Map the Journey</td><td data-row="row-e5d6">Design user journeys from awareness to conversion, tied to audience cohorts and cross-platform strategies.</td></tr><tr><td data-row="row-r69m">Wed, Sept. 24 | 1:00 - 2:00 PM EST</td><td data-row="row-r69m">Registration Wall &amp; Landing Page Strategy</td><td data-row="row-r69m">Build and optimize the right access models. Learn what to gate, how to capture data, and how to convert interest into identity.</td></tr><tr><td data-row="row-m9ig">Wed, Oct. 1 | 1:00 - 2:00 PM EST</td><td data-row="row-m9ig">Launch &amp; Amplify</td><td data-row="row-m9ig">Drive new growth with paid and organic strategies—SEM, social, email, testing, and channel optimization.</td></tr><tr><td data-row="row-q9bx">Wed, Oct. 8| 1:00 - 2:00 PM EST</td><td data-row="row-q9bx">Keep Them Coming Back</td><td data-row="row-q9bx">Create retention systems that build community, reduce churn, and bring audiences back with value-rich engagement.</td></tr><tr><td data-row="row-a0gi">Wed, Oct. 15 | 1:00 - 2:00 PM EST</td><td data-row="row-a0gi">Optimize &amp; Monetize</td><td data-row="row-a0gi">Turn insights into income. Use data to refine funnels, analyze behavior, and unlock monetization opportunities.</td></tr><tr><td data-row="row-q9bx">Wed, Oct. 22| Times TBD</td><td data-row="row-q9bx">Bonus Session</td><td data-row="row-q9bx">Individual Capstone Presentations</td></tr></tbody></table><h4> </h4><h3>🧠 What You'll Learn</h3>By the end of this Bootcamp, you’ll walk away with:<ol><li data-list="bullet">A cohesive cross-functional strategy for audience acquisition and monetization</li><li data-list="bullet">A user journey map aligned to cohorts and conversion triggers</li><li data-list="bullet">A subscription growth plan backed by metrics, KPIs, and a 30/60/90-day roadmap</li><li data-list="bullet">Insight into data-driven retention and re-engagement tactics</li><li data-list="bullet">New models for gating content, growing email lists, and driving conversions</li><li data-list="bullet">A clear understanding of how to measure, refine, and expand your audience business</li></ol><h3>🎓 Your Capstone: Subscription Growth Plan</h3>Throughout the Bootcamp, teams will develop a Subscription Growth Plan that:<ol><li data-list="bullet">Tackles a real business challenge</li><li data-list="bullet">Applies course frameworks and data insights</li><li data-list="bullet">Targets impact with clear metrics</li><li data-list="bullet">Includes a 30/60/90-day launch and execution roadmap</li></ol>Final presentations are made during Week 7 in a private 1:1 coaching session.<h3>💼 Instructor-Led. Real-World Focus.</h3>The Bootcamp is led by Mike Bennett, digital transformation advisor and media monetization strategist.Both bring decades of industry experience turning data and strategy into growth—and will be your guides throughout the experience.<h3>🎙 Meet Your Instructor: Michael Bennett</h3>Independent Consultant &amp; Subscription Growth StrategistMichael Bennett is a veteran audience architect with over 30 years of experience transforming how media companies acquire, engage, and monetize their audiences. A former senior executive at Thomson Reuters, ALM Media, and Life Science Connect, Mike has led enterprise-wide initiatives that turn casual readers into loyal, paying subscribers.Known for his sharp strategic lens and collaborative approach, Mike builds high-performance subscription funnels and brings entire organizations along with him. His proven playbook covers everything from tightening acquisition channels and optimizing onboarding to boosting engagement, reducing churn, and expanding lifetime value (LTV).What sets Mike apart is his ability to create cross-functional momentum around audience growth. He aligns editorial, product, data, and revenue teams around a shared vision—and delivers tactical clarity on what really moves the needle.At The Audience Accelerator, Mike brings the same battle-tested frameworks and real-world strategies he uses with top publishers to help Bootcamp participants go from theory to traction. Whether you’re stuck in a subscriber plateau or gearing up for your next growth wave, Mike will show you how to transform your audience from passive to profitable.<h2>Investment &amp; Team Pricing</h2>🔹 This Cohort is capped at 100 participants.Lock in special rates by registering now - offer ends August 10th! 🔥 Exclusive Offer: 15% Discount for Revenue Room™ CXO Members &amp; 2025 RevvedUP Attendees! Use code TRRCXORUP&nbsp;at checkout! 🔥<table><tbody><tr><td data-row="row-40c2">Ticket Type</td><td data-row="row-40c2">Before August 10th</td><td data-row="row-40c2">After August 10th</td></tr><tr><td data-row="row-jiu4">✅ Individual</td><td data-row="row-jiu4">$1,995</td><td data-row="row-jiu4">$2,495</td></tr><tr><td data-row="row-45dt">✅ Team (3-5 people)</td><td data-row="row-45dt">$7,995</td><td data-row="row-45dt">$9,495</td></tr><tr><td data-row="row-yos8">✅ Larger Teams (6-10 people)</td><td data-row="row-yos8">$12,995</td><td data-row="row-yos8">$16,495</td></tr><tr><td data-row="row-mpun">✅ Enterprise Teams (11-20 people)</td><td data-row="row-mpun">$22,995</td><td data-row="row-mpun">$28,495</td></tr></tbody></table> <h2>Secure your spot now! 🚀</h2>Register using the registration form, or if you are booking a mid- to large-sized team and would prefer to be invoiced, email Coleen Thomson at coleen@h2klabs.com.Questions? Email Coleen Thomson at coleen@h2klabs.com to book your team.

Revenue Room™ Bootcamp | The Audience Accelerator: Charting the Course Acquisition to Monetization

<h1>The Revenue Room™ Bootcamp: Data-Driven Revenue Performance Acceleration</h1><a href="https://docs.google.com/presentation/d/1pOy8Ctz-z57p64MoPpOLm4Y9eML4cGko7_7JcvIv4-I/edit?usp=sharing" rel="noopener noreferrer" target="_blank">Click here for Attendee User Guide</a>Turn Data into Action. Build a Revenue Machine.Are you and your team truly leveraging data to drive revenue growth?Revenue leaders today are drowning in data but starving for insights. What if your team could transform leading indicators into predictable revenue outcomes, optimize pipeline performance, and align sales, marketing, and customer success around revenue-critical KPIs?Welcome to the Revenue Transformation Lab: Data-Driven Performance Bootcamp—a 6-week interactive program designed exclusively for heads of revenue organizations and sales teams committed to improving performance with data, analytics, and revenue intelligence. <h2>Why This Bootcamp?</h2>Master Data-Driven Decision-Making – Learn how to use real-time analytics, KPIs, and predictive signals to stay ahead.Turn Insights into Action – Stop guessing and start leading with data-driven forecasting, pipeline optimization, and revenue metrics that matter.Team-Based Learning – Teams work together on real-world use cases, ensuring alignment and shared accountability across revenue functions.Break Out of Silos – Collaborate with revenue leaders inside and outside your industry for fresh perspectives and game-changing strategies. <h2>Course Structure &amp; Schedule</h2><h3>6 Weeks. High Impact Learning</h3><h3>1 Hour Live Instruction Per Week. </h3>📍 Live Instruction: Fridays, 1 PM EST (Except April 10 and 17, which are Thursday to accommodate Passover and Easter)📍Team Collaboration Groups: Scheduled for an hour immediately after each weekly session. <table><tbody><tr><td data-row="1">Date</td><td data-row="1">Course Topic</td></tr><tr><td data-row="2">Friday, April 4, 2025</td><td data-row="2">The Data-Driven Revenue Leader - Aligning revenue teams with AI, analytics, and performance data</td></tr><tr><td data-row="3">Thursday, April 10, 2025</td><td data-row="3">Leading Indicators vs. Lagging Indicators - Predicting growth and acting on revenue signals before it’s too late</td></tr><tr><td data-row="4">Thursday, April 17, 2025</td><td data-row="4">Building a KPI Framework That Actually Works - Designing dashboards that drive action, not just reporting</td></tr><tr><td data-row="5">Friday, April 25, 2025</td><td data-row="5">Revenue Forecasting &amp; Pipeline Optimization - Eliminating guesswork and increasing forecast accuracy</td></tr><tr><td data-row="6">Friday, May 2, 2025</td><td data-row="6">Data-Driven Coaching &amp; Performance Acceleration - Using data to drive accountability, productivity, and results</td></tr><tr><td data-row="7">Friday, May 9, 2025</td><td data-row="7">Revenue Operations &amp; Continuous Improvement - Integration RevOps to fuel sustainable revenue growth</td></tr></tbody></table> <h2>Capstone Project: Revenue Transformation Plan</h2>By the end of the 6-week program, participants will complete a Revenue Transformation Plan that applies key insights from the course to their own organization.🔹 Objective: Create a data-driven strategy to improve revenue performance using the leading indicators, KPIs, and analytics frameworks covered in the program.🔹 Team Collaboration: Teams can work together to align their plan with business objectives.🔹 Final Session Wrap-Up: Participants will share key takeaways, discuss real-world applications, and receive expert feedback.This hands-on capstone project ensures you walk away with a tangible strategy you can immediately apply to drive revenue growth. <h2>Who Should Attend?</h2>🔹 CROs, Heads of Sales, CMOs, and Revenue Operations Leaders responsible for improving and scaling revenue performance🔹 Sales and GTM teams striving for data-driven growth, a competitive edge, and higher revenue performance🔹 Organizations facing challenges with meeting quotas, improving forecasting accuracy, optimizing pipeline efficiency, and achieving clarity in key performance indicators (KPIs).🔹 Teams that want to break down silos and collaborate for smarter revenue decisionsDon't just collect data—transform it into revenue.<h2>Investment &amp; Team Pricing</h2>🔹 Learning Cohort 1 is capped at 100 participants. Only 27 seats remaining!✅ Individual: $2,495✅ Team (3-5 people): $5,995✅ Larger Teams (6-10 people): $9,995 ✅ Enterprise Teams (11-20 people): $17,995🔥 Exclusive Offer: 10% Discount for Revenue Room™ CXO Members! 🔥Registration deadline is April 2, 2025. <h2>Secure your spot now! 🚀</h2> Questions? Email Heather at <a href="mailto:heather@h2klabs.com" rel="noopener noreferrer" target="_blank">heather@h2klabs.com</a> to book your team.

The Revenue Room™ Bootcamp: Data-Driven Revenue Performance Acceleration

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Revenue Room™ Connect

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