Join Heather Holst-Knudsen as she interviews Anne Lafère, Group CEO of Easyfairs, about her journey from initially not liking trade shows to becoming a visionary leader in the events industry. In this insightful conversation, Anne shares how Easyfairs has built a data-driven business model that enhances both exhibitor and visitor experiences. Key topics covered: Anne's 26-year career growth at Easyfairs - The transition from family-owned to private equity partnership - Their innovative co-CEO leadership model with Matt Benyon - Data-driven strategies including AI-powered recommendations and predictive analytics - Creating 365 community engagement beyond physical events - Talent management through data visualization and heatmapping Discover how Easyfairs has positioned itself for global growth while maintaining operational excellence and a people-first approach to technology.

Join Heather Holst-Knudsen, CEO of H2K Labs & Reveue Room™ Connect, as she interviews Anne Lafère, Group CEO of Easyfairs, about her journey from initially not liking trade shows to becoming a visionary leader in the events industry. In this insightful conversation, Anne shares how Easyfairs has built a data-driven business model that enhances both exhibitor and visitor experiences. Key topics covered: Anne's 26-year career growth at Easyfairs - The transition from family-owned to private equity partnership - Their innovative co-CEO leadership model with Matt Benyon - Data-driven strategies including AI-powered recommendations and predictive analytics - Creating 365 community engagement beyond physical events - Talent management through data visualization and heatmapping Discover how Easyfairs has positioned itself for global growth while maintaining operational excellence and a people-first approach to technology. #EventTech #DataDrivenBusiness #TradeShows #RevenuePodcast #EventManagement #LeadershipInsights

Building a successful subscription model takes more than a great product—it requires a clear value proposition, smart audience segmentation, seamless onboarding, and a focus on retention. In this blog, seasoned audience development expert Mike Bennett shares seven proven strategies to create subscription products that drive predictable, scalable revenue.