RevvedUP 2026: Blueprint for Reimagining Workflows & Building AI-Native Ecosystems

Rick Fordyce is Chief Data Officer at MediaRadar, leading enterprise data strategy, governance, and AI-driven innovation. He specializes in transforming data operations into scalable, high-quality, revenue-impacting platforms. With a track record of driving large-scale organizational change and operational efficiency, Rick aligns people, process, and technology to unlock measurable business value. He is passionate about building data cultures that are powered by AI, perfected by people, and proven in quality. 

I'm a seasoned executive with 30+ years of experience in driving data innovation and solution-based sales strategies. I am currently the Senior Vice President of Global Sales and Data Solutions at Straive, recognized as a leading voice for Women in Data and AI.

Known for my leadership in both established and emerging markets, I have built a reputation for crafting value-driven, cost-effective solutions that empower clients across industries, including BFS (Portfolio and Asset Management), Pharma & Lifesciences, Manufacturing & Logistics, Media and Entertainment

With a consultative approach and a passion for innovation, I help enterprises accelerate their data and AI journeys, driving both ROI and exceptional customer experiences. Leading a global team with a highly localized focus, I help Straive deliver impactful solutions across North America, Europe, and Asia.