RevvedUP 2026: From Content to Copilot: Building AI Products Customers Actually Use w/ Matt Yorke

Matt Yorke is the Chief Executive Officer of The Channel Company, a global leader in delivering news, insights, strategy, events, and marketing services for the IT industry. With decades of experience at the intersection of media, marketing, and technology, Matt is a recognized industry leader known for driving transformation and innovation.

Before joining The Channel Company, Matt served as Global Chief Revenue Officer at Foundry (an IDG Inc. company), where he oversaw all revenue streams and spearheaded significant growth through four acquisitions, transforming the company into an integrated marketing technology and data provider. Prior to that, he led digital transformation and M&A initiatives as Chief Digital Officer at Northstar Travel Group and held senior leadership roles at Arizent, OMD, and IDG.

Matt's contributions to the industry have earned him numerous accolades, including Foundry's Outstanding Business Performance Award (2021), Folio Industry Pioneer (2017), and BtoB's Media Business Executive Innovator (2010). Known for his visionary leadership, Matt continues to shape the future of media and marketing technology with a strong focus on growth and innovation.