RevvedUP 2026: The Intelligent Show Floor w/ Liz Irving, CEO, Clarion Events NA

In her current role as CEO of Clarion Events North America, Liz oversees the strategic direction for the Clarion North American business by focusing on customer and behavioral insights, commercial effectiveness, digital platform development, and innovation. In addition, she is responsible for product strategy development where she partners with Clarion’s portfolio directors to identify growth opportunities to enhance our existing events and develop new digital offerings. Her forward-thinking mindset constantly has her eye on the customer experience and how to continuously evolve what our events, media and products offer to increase the value we provide face-to-face and digitally.

Liz earned her bachelor’s degree from Niagara University, a master’s degree from the University of New Haven and a digital marketing certificate from Cornell University. She is active in her community where she volunteers, assisting her sons’ sports teams throughout the year, managing communications and events. Liz is the Chair of SISO’s Marketing Special Interest Group and is on the Board of Directors for SISO and the Board of Directors for UFI. Liz has been named to The 100 Most Influential People in the Events Industry, The Virtual Event Industry Smart 100 List and Event Content Professionals to Follow list. She is also an active member in the Women In Exhibitions Network North American Chapter and is a member of several Event Technology Advisory Boards. Liz lives in Connecticut with her husband, two boys, two dogs, and a cat.