In this episode of The Revenue Room™, Samantha Skey, CEO of SHE Media, shares her bold, human-centered take on leadership, AI disruption, and the future of digital publishing. From reframing imposter syndrome as a systemic issue to building a diversified media model grounded in authenticity, Samantha offers a masterclass in leading with courage, clarity, and purpose in a time of massive change.

Laura Davidson, CEO of Tag Digital, shares how she grew a small web agency into a global event marketing powerhouse by niching into events, leveraging clean data and emotional creative, and embracing AI for efficiency and insights. She predicts a zero-click future where human authenticity will be the ultimate differentiator in B2B event marketing.

Michelle Troop, CRO of Ai4, shares how she scaled the event from 300 to over 8,000 attendees, built a high-performing sales team, and modernized revenue strategy through customization, AI tools, and customer-centric design—ultimately leading to Ai4’s acquisition by CloserStill Media.

Brian Weaver, CEO of Torch.AI and MEDQOR, shares how he transformed a legacy healthcare media company into a performance-driven, tech-enabled platform. Through the development of Chronicle, MEDQOR now delivers real-time buyer intelligence, predictive analytics, and CRM-integrated leads—replacing impressions with provable ROI. This case study offers a bold blueprint for modernizing B2B media in an AI-powered marketing era.

Discover how AI is transforming the event management industry by enhancing attendee support, optimizing event planning, and ensuring security. Learn about the benefits and challenges of integrating AI technologies in event management.

Discover the essential steps to creating a robust Revenue Operating Plan tailored for the B2B sector. Learn how to align products with customer needs, generate demand, optimize pipeline management, deliver exceptional value, expand your client base, and continuously refine your processes for sustained growth.

Media and events companies operate in a uniquely complex ecosystem, managing interdependent customer segments and generating diverse data from numerous touchpoints. Traditional CRMs, while effective for managing direct relationships, fall short in capturing the industry-specific interactions that drive revenue. Leaders need to integrate data from specialized systems—such as event management platforms, digital content analytics, and advertising operations tools—to gain a comprehensive customer view. This integrated approach enables precise forecasting, effective churn management, optimized pricing strategies, and new revenue opportunities, offering a clearer path to sustainable growth.

Modern businesses face rising challenges from data sprawl, limited visibility, and evolving regulations. Proactive management—through audits, access controls, and real-time analytics—is essential to protect data and unlock its strategic value.