H2K Labs and Outsell, Inc. have announced a strategic partnership to co-produce RevvedUP 2026, the premier conference for CEOs and their executive teams to design next-generation growth models in a data- and AI-driven world. The event will take place March 23–24, 2026, at The Vinoy Resort & Golf Club in St. Petersburg, Florida, convening over 100 top leaders from media, data, and the experience economy. This collaboration merges H2K Labs’ Revenue Room™ CXO platform and RevvedUP ecosystem with Outsell’s CEO Network and Accelerate A! Assessment™, creating an unparalleled platform for executive transformation. The event will feature Growth Design Labs, AI-readiness frameworks, and immersive Formula 1–inspired sessions, all designed to help CEOs and C-suites harness AI disruption for scalable, intelligent growth. Together, the two firms aim to redefine leadership in a time of six mega-trends reshaping business: AI acceleration, generational disruption, funnel collapse, privacy-first growth, shifting customer demands, and board pressure for profitability.

Leading Through Disruption: Lessons from the Revenue Room™ Salon that took place on October 7, 2025 in NYC.

This blog explores how organizations can achieve sustainable, AI-powered revenue acceleration through The Revenue Room™—a model built on cross-functional orchestration across six core revenue functions. It emphasizes that true growth requires synchronized processes, shared KPIs, and a culture of transparency and accountability.

Join Heather Holst-Knudsen of H2K Labs and James Hayes of Sales Empowerment Group for a high-impact session that sets the stage for revenue transformation. In just 60 minutes, you’ll learn why RevOps is the cornerstone of scalable growth, explore the AI-enabled RAISE framework, and discover how to unify people, processes, and data into one powerful revenue engine—your foundation for success at RevLab NYC.

On October 7, 2025, The Revenue Room™ hosted its inaugural Salon: Women Who Accelerate & Lead at the Yale Club in New York City. The event, led by Heather Holst-Knudsen, gathered over 75 powerhouse executives from the media, technology, and data industries for an evening of candid conversation, connection, and celebration. The night honored Jessica Sibley, CEO of TIME, with the CEO Vanguard Award, and Cindi Leive, CEO and Co-Founder of The Meteor, with the Lifetime Achievement Award—recognizing leaders shaping the future with courage and innovation. A highlight of the evening was Salon Select, a signature surprise moment sponsored by Bombora, where guests received luxurious, hand-selected gifts representing craftsmanship and creativity. From Ovcio cashmere scarves to Marcella NYC totes, every prize echoed the elegance and purpose of the evening. The Salon wasn’t just an event—it marked the beginning of a movement celebrating women who redefine leadership through vision, authenticity, and connection.

In this episode of The Revenue Room™, Allison Markert, Vice President, Global Head of Strategy & Operations, B2B at Future PLC, and Jaime Schultheis, Head of Global Data Partnerships at Bombora, reveal how they’re redefining success in the modern media economy. Together, they share how enriched first-party data, AI-driven insights, and intelligent audience activation are transforming how publishers, advertisers, and brands measure growth, prove ROI, and future-proof revenue in 2025 and beyond.

Voice of the Customer (VOC) captures what customers think, feel, and expect from a business. It involves gathering and analyzing both direct feedback—like surveys, interviews, and social media mentions—and indirect data, such as product usage and purchasing behavior. By listening to customers and acting on their insights, organizations can enhance products, improve customer experience, and boost loyalty and retention. A strong VOC program aligns every department around customer-driven data, ensuring that feedback translates into meaningful business improvements and measurable outcomes. Successful VOC strategies also rely on the right tools, from surveys to analytics platforms like Qualtrics and Medallia, to turn raw feedback into action.

The events industry in 2025 is evolving beyond logistics — it’s powered by intelligence. Artificial Intelligence (AI) and Machine Learning (ML) are redefining how event leaders predict behaviors, personalize experiences, and uncover new revenue streams. From forecasting attendee engagement to optimizing sponsorship ROI, these technologies are transforming data into real-time strategic insight. The future of events lies at the intersection of predictive analytics, ethical data ecosystems, and human creativity — creating smarter, more connected, and more profitable experiences.